SB 22 proposes allocating $500 million every two years until 2035 to the Texas Moving Image Industry Incentive Fund.
This funding level would make Texas significantly more competitive with states like Georgia and New Mexico, which currently offer more robust incentives.
McConaughey revealed he and Harrelson took pay cuts to film their current Apple TV series "Brothers" in Texas, noting the production is already spending over $2 million weekly within the state.
The bill aims to create more jobs for Texans in the film industry (electricians, set designers, makeup artists, etc.) and potentially bring back residents who left for work elsewhere.
Why this matters:: Consistent, substantial funding could transform Texas into a major media production hub, boosting local economies, creating high-paying jobs, and allowing Texas stories to be told within the state.
#### Background
Texas has offered film incentives since 2007, but funding levels have varied significantly between legislative sessions, creating uncertainty for producers. SB 22, championed by Sen. Joan Huffman and backed by Lt. Gov. Dan Patrick, aims to provide long-term stability. The Texas Film Commission reports a 469% return on investment for the current program, though some economists dispute this metric.
#### Economic Impact
Proponents argue the bill will lead to substantial economic activity. McConaughey cited over $12 million spent on Texas goods and labor just one episode into his new series. The goal is to build a self-sustaining industry infrastructure, including training programs like the one Taylor Sheridan partnered on with Tarrant Community College. 100% of students from that specific program are reportedly finding employment upon completion.
#### Addressing Concerns & Bill Details
The bill includes provisions to incentivize filming in rural and economically distressed areas, countering arguments that it would only benefit major cities like Austin. It also offers extra incentives for hiring veterans. Lawmakers debated content eligibility, with SB 22 prohibiting funding for pornography or obscene material. The Governor's office retains discretion over eligibility, and a new "Texas Heritage Projects" category aims to reward productions promoting "family values" and a positive state image. Some senators specifically questioned funding for projects with excessive profanity. SB 22 also lowers the minimum spend for projects to qualify for the largest grant tier (25% rebate for features/TV spending at least $1.5M), potentially benefiting smaller, independent, or faith-based productions.
#### Legislative Status
The Senate Finance Committee unanimously passed SB 22 (11-0). It now moves to the full Senate. An identical bill, HB 4568, awaits a committee hearing in the House.
What is Senate Bill 22?
SB 22 is proposed Texas legislation that would allocate $500 million biennially (every two years) until 2035 to provide financial incentives for film and television productions choosing to shoot in Texas.
Why are Matthew McConaughey and Woody Harrelson involved?
As Texas natives and actors, they testified before the Senate Finance Committee to support the bill, arguing it will bring significant economic benefits and jobs to the state, allowing more Texas-based stories to be filmed locally.
How does this compare to previous funding?
This $500 million biennial fund is significantly larger and more consistent than previous allocations, which have fluctuated ($45M, $50M, $200M), aiming to provide stability and attract larger projects.
Increased film production could mean more job opportunities in various related trades across Texas, not just acting roles.
You might see more movies and TV shows being filmed in your local area, including rural parts of the state due to specific incentives.
The bill reflects a significant state investment aiming to compete directly with established production hubs like Georgia and New Mexico.
Expect ongoing debate about what types of productions taxpayer money should support.
Do you think this increased funding will successfully attract more major film productions to Texas? Let us know!
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Austin American-Statesman: Woody Harrelson, Matthew McConaughey and others testify on Senate Bill 22 at Texas Capitol
The Texas Tribune: Texas Senate panel advances film incentive bill
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