Fox Corporation Acquires One-Third Stake in Penske Entertainment, Fueling IndyCar Growth

The acquisition marks a pivotal moment for IndyCar, providing fresh promotional resources and a significantly larger reach through Fox Sports. All races are broadcast on Fox, making IndyCar the only series in the United States without any events on cable. This move is expected to elevate the sport to new heights across all platforms.

Roger Penske emphasized that this partnership is built on long-standing trust and a shared vision for the future. Eric Shanks, CEO & Executive Producer of Fox Sports, expressed excitement about joining the IndyCar ownership group, highlighting the passionate fans, iconic venues, and elite competition that IndyCar represents.

IndyCar has been investing in digital growth, launching a new mobile app, website, and fantasy platform, while also generating 1 million new social followers. In 2026, the series will add a new showcase racing through Arlington’s entertainment district, in partnership with the Dallas Cowboys and Texas Rangers.

It signals a new era of growth with increased investment, promotional resources, and media coverage.

Viewership has significantly increased, with the Indianapolis 500 seeing a 41% increase and the overall season averaging a 31% increase year-over-year.

Plans include innovative racing events, enhanced digital strategies, promotion of IndyCar drivers, and a new race in Arlington in 2026.

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