Mortgage Matchup Center: New Name for Phoenix Arena

Why this matters: The new naming rights deal provides significant revenue for the Suns and Mercury, while also promoting United Wholesale Mortgage's consumer-facing brand, Mortgage Matchup. The continued use of the arena for major events also bolsters Phoenix's reputation as a sports and entertainment hub.

The downtown Phoenix arena, located at 201 E. Jefferson St., has undergone several name changes since its opening in 1992. It was originally named America West Arena, then US Airways Center, Talking Stick Resort Arena, Footprint Center, and briefly PHX Arena before the latest agreement. This frequent rebranding reflects the evolving landscape of corporate sponsorships in professional sports. The Mortgage Matchup Center aims to be more than just a venue; it aspires to be a community hub creating lasting memories for fans. This partnership highlights the intersection of sports and finance, leveraging the Suns' and Mercury's fan base to connect mortgage brokers with consumers. The investment from United Wholesale Mortgage signifies confidence in the Phoenix market and the continued growth of the teams’ popularity.

Takeaway: The arena’s consistent hosting of major events like the NBA All-Star Game and NCAA Women’s Final Four ensures its relevance and appeal, making it an attractive investment for sponsors.

The arena is now called Mortgage Matchup Center.

The deal is for 10 years.

The deal is worth $115 million.

Mortgage Matchup is the consumer-facing brand of United Wholesale Mortgage.

The arena is scheduled to host the Women's Final Four in 2026 and the NBA All-Star Game in 2027.

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