Shai Gilgeous-Alexander Issues Cease and Desist to Underdog Sports Over Board Game

Shai Gilgeous-Alexander's legal team issued a cease and desist letter to Underdog Sports after the company launched a promotional board game called 'Unethical Hoops.' The game, a play on the classic 'Operation' game, features a character resembling SGA and pokes fun at his ability to draw fouls.

Underdog Sports partnered with Dillon Brooks to promote the game, which they planned to give away in a contest. However, SGA's lawyers argue that Underdog is unlawfully using his name, image, and likeness without permission, violating his right of publicity. The letter demands that Underdog cease promoting the game, destroy all copies, and agree never to use SGA's NIL without explicit permission.

Underdog has responded by stating that they enjoy having fun with the sports zeitgeist and have no intention of acquiescing to SGA's demands. This sets the stage for a potential legal battle over the use of an athlete's image in promotional materials.

It's a promotional board game created by Underdog Sports that pokes fun at Shai Gilgeous-Alexander's reputation for drawing fouls.

They claim Underdog is unlawfully using his name, image, and likeness without permission.

Underdog is standing by their promotion and has not taken down the website or stopped promoting the game.

Do you think Underdog Sports should have obtained permission from Shai Gilgeous-Alexander before using his likeness in their board game? Share this article with others who need to stay ahead of this trend!