Xander Zayas Partners with Bad Bunny's Rimas Sports; Bad Bunny and Adidas Release New Sneaker

Why this matters: These collaborations highlight the increasing intersection of sports, entertainment, and fashion, leveraging celebrity influence to amplify brand visibility and athlete recognition.

Xander Zayas's partnership with Rimas Sports, orchestrated by Peter Kahn, aims to leverage Bad Bunny's influence in entertainment to broaden Zayas's brand partnerships, particularly in Puerto Rico. This strategic move comes as Zayas enters a new phase of his career as a world champion. Rimas Sports, known for representing athletes like Ronald Acuña Jr. and Fernando Tatis Jr., sees Zayas as a generational talent with world-class athletic ability and a global mindset.

Meanwhile, Bad Bunny's latest Adidas sneaker, the Adizero SL72 ‘Archive,’ celebrates five years of collaboration by blending the colorways of his initial Forum Low releases. The sneaker, an ultralight update of the classic SL72 runner from the 1970s, features pink, blue, and brown accents, creating a Neapolitan-like design. This release underscores the continued success and evolution of Bad Bunny's influence in the fashion world.

<center><img src="" alt="Adidas x Bad Bunny Adizero SL72 'Archive' Sneaker"/></center>

It's a new sneaker that mashes up older colorways from Bad Bunny’s previous Adidas collaborations, particularly the Forum Lows.

The sneaker retails for $160.

The title defense is tentatively scheduled for January 2026.

What are your thoughts on Xander Zayas's partnership with Rimas Sports? Do you think this trend of athletes partnering with entertainment companies will continue? Let us know in the comments below!

Share this with others who need to stay ahead of this trend!