Increased Counterfeit Products:: The number of unauthorized retailers has doubled since March Madness began, leading to a flood of counterfeit products.
Licensing Process:: Authorized retailers undergo a strict licensing process to ensure product quality and ethical sourcing.
Identifying Authentic Merchandise:: Look for a multicolor hologram sticker, correct spelling and colors, good quality, and the inclusion of "the" before "University of Arizona."
Supporting the University:: Purchasing authentic merchandise supports local programs for students, athletics, and student success.
Why This Matters:: Counterfeit merchandise not only defrauds fans but also deprives the university of revenue that supports essential programs.
The University of Arizona's Trademarks and Licensing Program is working with law enforcement, Homeland Security Investigations, and the National Intellectual Property Rights Center to combat the sale of counterfeit merchandise. Authorized pop-up shops are available at various locations, including the Campus Store, Park & Speedway, and the Football Stadium parking lot. General Manager Kelly Sauer advises fans to check for hologram stickers and trademark logos to ensure authenticity. Prices that seem too good to be true are often a red flag. By buying from licensed vendors, fans can protect themselves from fraud and contribute to the university's financial well-being.
How can I identify authentic University of Arizona merchandise?
A:: Look for a multicolor hologram sticker, trademark logos, correct spelling and colors, and ensure the item is of good quality. Also, verify that the name reads "the University of Arizona."
Where can I buy authentic merchandise?
A:: Authorized retailers include the Campus Store and various pop-up locations listed in the article.
What happens to the money from royalties on authentic merchandise?
A:: The money goes back to the university to support programs for students, student success initiatives, and athletics.
Shop Smart:: Purchase University of Arizona merchandise only from authorized retailers to avoid counterfeit products.
Verify Authenticity:: Check for hologram stickers, trademark logos, and quality to ensure you're buying genuine items.
Support the University:: Your purchase of authentic merchandise directly supports student programs and athletics.
Report Suspicious Activity:: If you suspect a retailer is selling fraudulent merchandise, report it anonymously via the UA's Counterfeit Reporting Form.
Have you encountered counterfeit merchandise? Share your experiences and tips for identifying fakes in the comments below!
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