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Brian Santiago Named BYU Athletic Director
about 1 year agoUS
Brian Santiago has been named the new Athletic Director at Brigham Young University (BYU), succeeding Tom Holmoe, who is retiring after serving in the role for 20 years. Santiago, who has been Holmoe's deputy athletic director, will now lead BYU into the future of college athletics. This transition marks a new chapter for BYU as they navigate the complexities of the Big 12 conference and the evolving landscape of college sports.
Key Insights
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Brian Santiago promoted to BYU Athletic Director, succeeding Tom Holmoe.
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Santiago has been with BYU since 1997, serving as deputy AD since 2017.
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He played a key role in hiring basketball coaches Kevin Young and Mark Pope.
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Santiago will be responsible for navigating revenue sharing, NIL, and conference realignment.
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BYU is currently stable in the Big 12, with a media rights deal running through 2031.
Why this matters: Santiago's appointment comes at a crucial time for BYU athletics, as they adapt to the challenges and opportunities presented by their membership in the Big 12 conference. His leadership will be vital in ensuring BYU's continued success on and off the field.
In-Depth Analysis
Brian Santiago's promotion to Athletic Director at BYU marks the culmination of a long career within the university's athletic department. Starting as an assistant basketball coach in 1997, Santiago transitioned into athletic administration, eventually becoming Holmoe's right-hand man. His experience includes overseeing multiple sports programs, managing game operations, and fostering relationships with key alumni and donors, including prominent figures like Ryan Smith and Danny Ainge.
Santiago's immediate challenges include implementing revenue-sharing plans and navigating the complexities of Name, Image, and Likeness (NIL) deals for student-athletes. He will also play a crucial role in any future conference realignment discussions. Fortunately, BYU is currently in a stable position in the Big 12, providing a solid foundation for Santiago to build upon.
His close ties to the basketball program, demonstrated by his involvement in hiring Kevin Young and Mark Pope, highlight his ability to identify and recruit top coaching talent. This skill will be invaluable as he oversees all of BYU's athletic programs.
FAQs
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Q: What are Brian Santiago’s main responsibilities as Athletic Director?
Santiago will be responsible for overseeing all of BYU’s athletic programs, managing revenue sharing, navigating NIL deals, and addressing potential conference realignment.
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Q: What experience does Santiago bring to the role?
Santiago has been with BYU since 1997, serving as an assistant basketball coach before moving into athletic administration. He has served as deputy athletic director since 2017.
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Q: How secure is BYU’s position in the Big 12?
BYU is securely in the Big 12, with the conference’s media rights deal running through 2031.
Key Takeaways
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Brian Santiago is the new Athletic Director at BYU.
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He has a long history with the university and strong ties to the basketball program.
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Santiago will face challenges related to revenue sharing, NIL, and conference realignment.
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BYU is currently stable in the Big 12 conference.
Discussion
What impact do you think Brian Santiago will have on BYU athletics? Share your thoughts in the comments below!
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