PBR Brings Bull Riding and Concerts to Florida State University

Doak Campbell Stadium to Host PBR:: On March 13-14, 2026, Doak Campbell Stadium will host the PBR's 'Unleash the Beast' series, featuring world-class bull riding and concerts.

*Why this matters:* This event diversifies the stadium's use, turning it into a year-round entertainment destination.

Stadium Renovations Complete:: Recent renovations at Doak Campbell Stadium include wider concourses, upgraded concessions, and new premium seating, enhancing the fan experience.

*Why this matters:* These improvements aim to accommodate more events and attract a broader audience to Tallahassee.

Economic and Cultural Boost:: The PBR event is expected to bring significant economic and cultural opportunities to Tallahassee, attracting visitors and showcasing the city.

*Why this matters:* This partnership aligns with FSU's goal of engaging the community and boosting the local economy.

Transformation:: 5.5 million pounds of dirt will be trucked in to cover 30,000 square feet, creating a bull-riding arena with enhanced sound, video, and lighting.

Competition:: The event is the 13th of 18 in the 2026 premier individual tour regular season, offering significant points towards the PBR World Finals in Fort Worth, Texas.

Entertainment:: Each night will feature a major concert following the bull riding.

Fan Experience:: Upgraded seating, concessions, and facilities improve the overall experience for attendees.

Community Engagement:: The event is designed to attract both locals and visitors, fostering community spirit and economic growth.

Plan Ahead:: Mark your calendars for March 13-14, 2026, and stay tuned for ticket sales and artist announcements.

Explore Tallahassee:: Take advantage of the event to explore what Tallahassee offers, from cultural attractions to local businesses.