No Frills Backs Cricket Canada & Dilpreet Bajwa's Inspiring Journey

Loblaw Companies Limited, through its No Frills® banner, is increasing its support for cricket in Canada, including sponsoring Team Canada’s jersey at the ICC 2026 Men’s T20 World Cup. This investment highlights the sport's growing popularity and its ability to bring diverse communities together.

Dilpreet Bajwa's journey from Punjab to captaining Canada's national team is an inspiring story. Originally on the verge of a Ranji Trophy call-up, Bajwa's plans were disrupted by COVID-19 lockdowns. He moved to Canada, excelled in domestic cricket, and eventually earned a spot on the national team.

Bajwa credits Yuvraj Singh and Shakib Al Hasan as significant influences. He aims to lead Canada to be competitive in the T20 World Cup, viewing it as an opportunity to face top players like Rashid Khan and Quinton de Kock. The support from No Frills® aids Cricket Canada's efforts to expand grassroots programs and strengthen athlete pathways.

To support a sport that reflects Canada’s diversity and brings communities together, while also gaining brand visibility during major tournaments.

Bajwa moved to Canada due to COVID-19 restrictions, excelled in domestic cricket, and was selected for the national team, eventually becoming captain.

What do you think about the growing support for cricket in Canada? Share your thoughts in the comments! Share this article with others who need to stay ahead of this trend!