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Willow by Cricbuzz Offers Free T20 World Cup Coverage
4 months agoUS
Willow by Cricbuzz is bringing the excitement of the ICC Men’s T20 World Cup 2026 to fans in the US and Canada with unprecedented access. For the first time, select matches will be available for free on YouTube, alongside innovative viewing experiences and expanded coverage across multiple platforms.
Key Insights
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Free Team USA Coverage:: All four Team USA matches will be streamed for free on YouTube, Willow, and Cricbuzz, marking the first time ICC World Cup matches are freely available in the US and Canada.
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Creator-Led Telecast:: Willow has partnered with Jomboy Media to offer an alternate telecast for select matches (USA vs. India and USA vs. Pakistan), providing a unique, personality-driven viewing experience on Jomboy Media's YouTube channel.
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Expanded Access:: All 55 World Cup matches will be available in English on Willow TV and the Willow website/app, with Hindi coverage on Willow 2. The matches are also available on YouTube TV and Willow's Primetime Channels service.
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Enhanced Viewing Experience:: Willow by Cricbuzz is rolling out an updated product experience across its platforms, promising faster performance, higher-quality video, and easier access to live matches, replays, and highlights.
Why this matters: This initiative significantly expands cricket's reach in North America, providing affordable and accessible viewing options for both dedicated fans and new audiences. The partnership with Jomboy Media also offers a fresh, engaging way to experience the sport.
In-Depth Analysis
Willow by Cricbuzz's strategy reflects the growing popularity of cricket in the US, fueled by a rising diaspora audience and cricket's upcoming return to the Olympic Games in LA28. By combining premium television distribution with free digital access and innovative programming, Willow aims to capitalize on this momentum.
The creator-led telecast with Jomboy Media represents a bold move to attract new audiences. Jimmy “Jomboy” O’Brien's passion for cricket, combined with his media company's reach (over 2 million YouTube subscribers), positions this alternate broadcast as a key element in popularizing the sport.
How to Prepare:
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Check the Schedule: Review the Team USA match schedule (Feb 7, 10, 13, 15) and plan when to watch.
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Choose Your Platform: Decide whether to watch on YouTube, Willow TV, or other streaming services.
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Explore Jomboy Media: Check out Jomboy Media's YouTube channel for the alternate telecast during the USA vs. India and USA vs. Pakistan matches.
Who This Affects Most:
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Cricket fans in the US and Canada who have previously faced expensive viewing options.
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New viewers who are curious about cricket and seeking an accessible entry point.
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The growing South Asian diaspora in North America.
FAQs
Where can I watch the Team USA matches for free?
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A:: You can watch all four Team USA matches on YouTube, Willow, and Cricbuzz.
Will all World Cup matches be available?
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A:: Yes, all 55 matches will be available on Willow TV and the Willow website/app, with Hindi coverage on Willow 2.
What is the Jomboy Media alternate telecast?
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A:: It's a creator-led broadcast produced in partnership with Jomboy Media, offering a unique and engaging viewing experience for select matches.
Key Takeaways
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Willow by Cricbuzz is offering free access to Team USA's T20 World Cup matches on YouTube.
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They've partnered with Jomboy Media for a creator-led telecast, providing a fresh perspective on the game.
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This initiative aims to expand cricket's reach in North America by providing accessible viewing options.
Discussion
Do you think this free access will increase cricket's popularity in the US? Let us know in the comments!
Share this article with others who need to stay ahead of this trend!
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