The 2025 Fisher-Price Little People Collector Buffalo Bills figure set includes QB Josh Allen, head coach Sean McDermott, and former Bills legends Marv Levy and Jim Kelly.
The set is available at Wegmans Food Markets in Buffalo, Rochester/Southern Tier, Syracuse, and select stores in Maryland, North Carolina, Pennsylvania, and Virginia for $26.99.
Mattel will donate $7.50 from each set sold at Wegmans to The Children's Hospital of Buffalo Foundation, with a goal of donating up to $750,000.
The launch coincides with Marv Levy's 100th birthday.
Proceeds from the sales benefit Oishei Children’s Hospital; the sets have raised over $4 million for the hospital since 2021.
Why this matters: This collector's item not only celebrates the Buffalo Bills but also supports a local children's hospital, making it a meaningful purchase for fans.
The Fisher-Price Little People Collector Buffalo Bills figure set has become an annual tradition, combining sports fandom with philanthropy. This year's set honors the team's history by including Marv Levy and Jim Kelly, alongside current stars Josh Allen and Sean McDermott. The collaboration between Fisher-Price, the Buffalo Bills, and Wegmans Food Markets ensures broad availability for fans across several states.
The donation of $7.50 from each set sold directly supports The Children's Hospital of Buffalo Foundation, contributing to high-quality healthcare for children in Western New York. The ongoing success of this partnership, raising over $4 million since its inception, highlights the positive impact of such initiatives.
On Saturday, Aug. 9, Fisher-Price will host the official Junior Tailgate outside Highmark Stadium on Kids Day—where the Buffalo Bills take on the New York Giants in a preseason matchup starting at 1 p.m. Make sure to bring the family out for some Fisher-Price ® fun and football!
Q: Where can I buy the Buffalo Bills Little People Collector set?
The set is available at Wegmans Food Markets in Buffalo, Rochester/Southern Tier, Syracuse, and select stores in Maryland, North Carolina, Pennsylvania, and Virginia.
Q: How much does the set cost?
The set retails for $26.99.
Q: How much of the purchase price is donated to the Children's Hospital of Buffalo Foundation?
Mattel donates $7.50 from each set sold at Wegmans to the foundation.
The 2025 Buffalo Bills Little People Collector set is now available, featuring key figures from the team's past and present.
Purchasing the set supports The Children's Hospital of Buffalo Foundation.
The set can be found at Wegmans stores for $26.99, while supplies last.
Do you plan on collecting this year's Buffalo Bills Little People set? Share your thoughts in the comments below!
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