TNT Sports' decision to require a subscription for the Champions League final marks a significant shift in how major football events are broadcast in the UK. Previously, BT Sport (now TNT Sports) streamed finals for free on YouTube, and before that, ITV broadcasted the games free-to-air.
The move has drawn criticism from fans and politicians alike, with Keir Starmer, leader of the Labour Party, writing to TNT Sports to reconsider. Starmer emphasized the importance of the final being accessible to all, regardless of their ability to pay for a subscription.
UEFA is also reportedly displeased, believing the decision goes against the "best endeavours" clause in their contract, which aims to ensure finals are widely available. The cheapest option to watch the game is a £4.99 subscription to HBO Max.
This change comes as broadcasting rights for UEFA competitions are set to shift again in 2027-28, with Paramount+ acquiring the Champions League rights and Sky Sports taking over the Europa League and Conference League.
Historical Context:
From 1993 until BT Sport won the rights, the Champions League final had been free on ITV each year - with the exception of the 1994 final, which the BBC showed live. BT Sport continued to make it available without a subscription through to 2023, simultaneously broadcasting the game on its YouTube channel. This changed after BT Sport was bought by Warner Bros Discovery and rebranded as TNT Sports.