The PWHL's decision to expand to Seattle comes after a thorough evaluation of over 20 markets. Key factors included the city's best-in-class facilities, a growing youth hockey community, and a passionate fanbase for women's sports. The successful PWHL Takeover Tour event in Seattle, which drew a crowd of 12,608 fans, demonstrated the city's enthusiasm for women's hockey.
The partnership with the Seattle Kraken and Oak View Group provides a solid foundation for the PWHL in Seattle. The Kraken will assist with marketing, ticket sales, and partnerships, leveraging their experience in the NHL. Climate Pledge Arena and the Kraken Community Iceplex offer top-notch facilities for the team's training and games.
The expansion to Seattle and Vancouver creates a natural rivalry in the Pacific Northwest, enhancing the league's competitive energy and fan engagement. This strategic move also addresses the need to expand beyond the league's initial regional footprint, establishing a presence in three different time zones.
The PWHL's accelerated expansion plans coincide with an influx of college talent expected to enter the league. This growth is also expected to attract more European players to North America, further enhancing the league's competitiveness and global appeal.