Fan-Driven Process:: The name was chosen after a year-long process involving multiple rounds of fan voting, showcasing the community's involvement.
Local Ties:: The name 'Mammoth' connects to Utah's history, as mammoth fossils have been found throughout the state. This includes a complete skeleton discovered in Huntington Canyon in 1988.
Branding and Logo:: The team's logo features a mammoth profile with the Wasatch Mountain Range incorporated into its design. The silhouette of Utah and a hidden 'M' are also embedded within the logo. 'Tusks Up' is the team's new rallying cry.
Merchandise Availability:: Limited merchandise, including T-shirts, hats, and hoodies, are available at the Delta Center team store, with jerseys expected to be released later this offseason.
Why this matters: The new name and branding solidify the team's identity and create a stronger connection with the local community. This fan-driven approach can lead to increased engagement and support for the team.
The Utah Mammoth's naming journey began in April 2024, with Smith Entertainment Group seeking public input. Initial polls narrowed down 20 potential names to six finalists: Yeti, Blizzard, Hockey Club, Venom, Outlaws, and Mammoth. Trademark issues with Yeti Coolers led to the team dropping 'Yeti,' which was initially a fan favorite. The final vote was between Mammoth, Hockey Club, and Outlaws. The team's color scheme—Rock Black, Salt White, and Mountain Blue—remains, with updated designs created by Doubleday & Cartwright.
The primary logo, the 'Mountain Mammoth,' features the Wasatch Mountain Range on the mammoth's head, with a silhouette of Utah and a hidden 'M.' The team will wear the Mammoth logo on home jerseys and the state's name on away jerseys. 'Utah Hockey Club' will be honored nostalgically in the future. The Utah Mammoth will introduce a Mammoth-inspired mascot at home games next season.
Why was the name 'Yeti' dropped?
Trademark issues with Yeti Coolers prevented the team from using the name.
Where can I buy Utah Mammoth merchandise?
Hats, shirts, and hoodies are available at the Delta Center team store. Jerseys will be released later this offseason.
What are the team's colors?
Rock Black, Salt White, and Mountain Blue.
The Utah Hockey Club is now officially the Utah Mammoth, chosen through a fan-driven process.
The team's branding incorporates Utah's history and geography, creating a strong local identity.
Merchandise is available now, with jerseys coming later this year.
The team's rallying cry is 'Tusks Up!'
What do you think of the new name and logo? Let us know in the comments below!
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