BuzzFeed wanted to hire Adrian Wojnarowski to focus exclusively on tweeting NBA news.
Ben Smith, BuzzFeed’s editor-in-chief, was particularly interested in Wojnarowski’s ability to break news quickly.
The proposal highlighted the increasing value of breaking news and Twitter in sports journalism.
Joel Anderson, then at BuzzFeed, noted this as a key moment indicating the future of sports media.
Why this matters: This event underscores the transition in sports media where breaking news and social media presence became paramount, influencing how sports journalism evolved over the following decade.
In a recent episode of The Ringer’s "The Press Box," Joel Anderson recounted how Ben Smith was fixated on bringing Adrian Wojnarowski to BuzzFeed. The idea was not to have Wojnarowski write articles but to leverage his Twitter platform to break news and drive traffic to BuzzFeed News. This approach reflected a growing trend where the speed and immediacy of news dissemination, particularly via social media, began to overshadow traditional sports reporting.
Anderson realized that Smith’s singular focus on breaking sports news indicated a significant change in the industry. It highlighted the diminishing importance of in-depth sports coverage compared to the value placed on being the first to report news.
The proposal never materialized, but it served as a clear signal of what kind of sports journalism would thrive in the coming years.
Q: Why did BuzzFeed want to hire Adrian Wojnarowski?
To leverage his Twitter platform for breaking NBA news and driving traffic.
Q: What does this event signify for sports media?
It highlights the growing importance of breaking news and social media in sports journalism.
The attempt to hire Wojnarowski underscores the shift in sports media towards prioritizing breaking news.
Social media, particularly Twitter, has become a critical tool for disseminating sports news.
This event signaled a change in the industry where speed and immediacy began to overshadow traditional reporting.
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