The Lakers' partnership with Bibigo, valued at over $100 million, concludes after five years.
The team is now inviting bids for a new jersey patch sponsor starting with the 2026-27 NBA season.
Fans are suggesting brands that align with 'LA energy,' such as Beats by Dre or Netflix.
The new sponsorship could also include branding across the South Bay Lakers (G League) and the franchise’s esports division.
The Lakers' previous jersey patch deal with Wish was valued at approximately $12–14 million annually.
The Los Angeles Lakers are embarking on a new chapter by seeking a new jersey patch sponsor. Their previous deal with Bibigo was historically significant as the first South Korean company to secure an NBA jersey patch, aimed at expanding the Lakers’ footprint in Asian markets. The upcoming bidding process is expected to be highly competitive, with the Lakers emphasizing their global reach, championship legacy, and dynamic brand identity. Some fans are hoping for a sponsor that better represents Los Angeles culture, while others simply want the team to revert to their classic purple and gold colors. Ultimately, the choice of sponsor could reflect the Lakers' broader strategic goals as they move into the post-LeBron era and build around stars like Luka Doncic.
Q: Why are the Lakers seeking a new jersey patch sponsor?
Their five-year agreement with Bibigo is ending, opening up an opportunity for a new brand partnership.
Q: What are fans hoping for in a new sponsor?
Some want a brand that represents 'LA energy,' while others desire a return to the team's classic colors.
The Lakers are seeking a new jersey patch sponsor for the 2026-27 season and beyond.
The decision could reflect the team's broader strategic goals and brand identity.
Fan input and preferences may play a role in the selection process.
What kind of brand do you think would be a good fit for the Lakers jersey patch? Share your thoughts in the comments! Share this article with others who need to stay ahead of this trend!
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