The 'Alpha Dawg' helmet features a matte all-brown shell with a brown stripe between two orange stripes and an all-brown facemask.
It will be worn during three home games in 2025: Sept. 21 vs. Green Bay Packers, Oct. 19 vs. Miami Dolphins, and Dec. 7 vs. Tennessee Titans.
DUDE Wipes is the presenting sponsor and celebrated the launch with a large inflatable helmet on Lake Erie.
Some critics have already mocked the new uniform combination.
The Cleveland Browns are adding a new chapter to their visual identity with the 'Alpha Dawg' helmet. This helmet, showcased in an all-brown design, aims to embody a leadership and dominance on the field. JW Johnson, Cleveland Browns Executive Vice President and Partner, emphasized that the helmet pays homage to the color brown's rich history within the organization.
The Browns will wear the all-brown helmet and uniform combination for the first time on September 21 at Huntington Bank Field. The team hopes this new look will energize the 'Alpha Dawg' mentality throughout the 2025 season.
DUDE Wipes, the presenting sponsor, amplified the launch with a unique stunt on Lake Erie, unveiling a large inflatable DUDE Wipes x Browns brown helmet.
While some fans are excited about the new look, others have been critical, drawing comparisons to the team's less successful periods. Despite mixed reactions, the Browns are committed to embracing this bold new direction.
Q: When will the Browns wear the 'Alpha Dawg' helmet?
During three home games in the 2025 season: Sept. 21 vs. Green Bay Packers, Oct. 19 vs. Miami Dolphins, and Dec. 7 vs. Tennessee Titans.
Q: What does the helmet look like?
It features a matte all-brown shell with a brown stripe between two orange stripes and an all-brown facemask.
Q: Who is sponsoring the new helmet?
DUDE Wipes is the presenting sponsor.
The Cleveland Browns have introduced an all-brown alternate helmet called 'Alpha Dawg' for the 2025 season.
The helmet will be worn during select home games and is intended to project an image of dominance.
Fan reactions have been mixed, with some praising the bold new look and others criticizing it.
What do you think of the Browns' new 'Alpha Dawg' helmet? Let us know in the comments!
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