The Cleveland Browns are introducing an all-brown alternate helmet called "Alpha Dawg" for the 2025 season.
The "Alpha Dawg" helmet features a matte all-brown shell with orange stripes and a brown facemask.
The helmet will be worn during three home games: Sept. 21 vs. Green Bay Packers, Oct. 19 vs. Miami Dolphins, and Dec. 7 vs. Tennessee Titans.
This is the first time in the organization's history that a brown helmet will be worn.
DUDE Wipes is the presenting sponsor of "Alpha Dawg," and they celebrated the launch with a stunt on Lake Erie.
The Browns are one of 15 NFL teams with alternate uniform versions this season.
Why does this matter? The introduction of a new helmet provides a fresh, updated look for the team and generates excitement among fans. Alternate uniforms and helmets have become a popular way for teams to connect with their fan base and create new revenue streams.
The Cleveland Browns have officially unveiled their new alternate helmet, named "Alpha Dawg," for the 2025 NFL season. This helmet is a significant departure from their traditional orange helmets, featuring an all-brown matte shell with a brown stripe bordered by two orange stripes, and an all-brown facemask. The "Alpha Dawg" helmet will be paired with an all-brown uniform combination.
The Browns will wear the "Alpha Dawg" helmet for three home games during the 2025 season: September 21 against the Green Bay Packers, October 19 against the Miami Dolphins, and December 7 against the Tennessee Titans. This is the first time in the team's history that they will sport a brown helmet.
The reveal was preceded by a countdown, creating anticipation among fans. DUDE Wipes, the presenting sponsor of the helmet, added to the excitement by staging a promotional stunt on Lake Erie, unveiling a large inflatable DUDE Wipes x Browns brown helmet.
The NFL expanded its uniform policy in 2022 to allow teams to have a third helmet option, provided they are paired with authorized optional uniforms and, if paired with a classic uniform, maintain historical compatibility. The Browns are among 15 NFL teams that will feature alternate uniform versions this season.
Q: What is the new Cleveland Browns alternate helmet called?
The new helmet is called "Alpha Dawg."
Q: What color is the "Alpha Dawg" helmet?
The helmet is all-brown with orange stripes.
Q: How many games will the Browns wear the "Alpha Dawg" helmet?
They will wear it for three home games during the 2025 season.
Q: Who is the presenting sponsor of the "Alpha Dawg" helmet?
DUDE Wipes is the presenting sponsor.
The Cleveland Browns have introduced a new all-brown alternate helmet called "Alpha Dawg" for the 2025 season.
The helmet will be worn during three home games: Sept. 21, Oct. 19, and Dec. 7.
This marks the first time the Browns will wear a brown helmet in their history.
The launch was sponsored by DUDE Wipes, who created a promotional event on Lake Erie.
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