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Team USA Collections:: Brands like Ralph Lauren, Columbia Sportswear, and Skims are outfitting Team USA with official apparel, and fans can purchase replica versions.
Limited Edition Gear:: Hydro Flask has released a U.S. Snowboard Limited Edition water bottle, while Vuarnet offers limited-run sunglasses honoring its founder, Jean Vaurnet.
Supporting Athletes:: Skida partners with U.S. Ski & Snowboard team, with a portion of sales supporting athletes' training and travel funds. Bag Balm collaborated with Olympic skier Paula Moltzan on a special edition tin.
Abercrombie's Hockey Jersey:: Abercrombie & Fitch's Team USA hockey jersey-inspired sweatshirt is selling out quickly.
Why this matters: These collaborations allow fans to support their favorite teams and athletes while also owning unique, high-quality gear. The collections also highlight the intersection of sports, fashion, and functionality.
The 2026 Winter Olympics in Milano-Cortina are driving a wave of Olympic-themed merchandise. Several brands have launched collections to celebrate the games and support Team USA.
Apparel and Accessories:
Ralph Lauren:: As the official outfitter for Team USA, Ralph Lauren's collection includes athlete uniforms for the opening and closing ceremonies, offering fans a chance to dress like Olympians.
Columbia Sportswear:: The official apparel sponsor of Team USA Curling, Columbia Sportswear offers replica versions of the team's uniforms, including jerseys and outerwear.
Skims:: Kim Kardashian's brand is outfitting Olympic and Paralympic athletes for the fourth time, with a collection including underwear and loungewear.
J.Crew:: As the official lifestyle partner of the U.S. Ski & Snowboard team, J.Crew offers preppy and patriotic apparel.
Abercrombie & Fitch:: Abercrombie's Team USA hockey jersey-inspired sweatshirt is proving popular, blending sports and fashion.
Supporting Athletes:
Skida:: Through their partnership with the U.S. Ski & Snowboard team, Skida's sales directly support athletes' training and travel. The brand collaborated with Olympic athletes to design signature prints for beanies and neckwarmers.
Bag Balm:: Partnering with skier Paula Moltzan, Bag Balm created a special pocket-sized tin of moisturizing ointment, featuring Moltzan's custom floral print.
Other Notable Gear:
Hydro Flask:: The U.S. Snowboard Limited Edition water bottle offers superior hydration with a metallic design.
Vuarnet:: The limited-edition crystal-frame sunglasses honor the brand's founder, Jean Vaurnet, a gold medalist in downhill skiing.
Actionable Takeaways:
Support Team USA by purchasing official gear and apparel.
Look for limited-edition items to own unique Olympic-themed products.
Consider brands that directly support athletes through their partnerships.
Where can I buy Team USA gear?
A: Team USA gear is available from various retailers, including Ralph Lauren&ref=yanuki.com, Columbia Sportswear&ref=yanuki.com, Skims&ref=yanuki.com, J.Crew&ref=yanuki.com, Abercrombie & Fitch&ref=yanuki.com, and the official Olympics Shop&ref=yanuki.com.
Are there affordable options for Olympic-themed merchandise?
A: Yes, items like socks, t-shirts, and accessories offer more budget-friendly ways to support Team USA.
The 2026 Winter Olympics are not only a sporting event but also a showcase for fashion and innovation. Whether you're looking to support Team USA, own a piece of Olympic history, or simply stay warm and stylish this winter, there's a wide range of gear and apparel to choose from.
Support Team USA:: Purchasing official merchandise directly supports the athletes.
Find Unique Items:: Limited-edition collections offer exclusive designs and features.
Stay Informed:: Keep an eye on new releases and collaborations as the Olympics approach.
What Olympic-themed gear are you most excited about? Share your thoughts in the comments below!
Share this article with others who need to stay ahead of this trend!
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