FIFA Club World Cup 2025 Draws 2.7 Billion Viewers

Why this matters: The massive viewership underscores the growing global interest in club soccer and the potential for future expansion and revenue generation.

The 2025 FIFA Club World Cup marked a significant milestone with its expanded format and record-breaking viewership. According to FIFA, Nielsen Sports analyzed the tournament and found that 2.7 billion people tuned in to watch the 63 matches. Chelsea's victory over Paris Saint-Germain highlighted the competition, which was primarily held in Eastern time zone venues due to the Concacaf Gold Cup.

Broadcaster DAZN reported substantial engagement, with the official social media accounts gaining nine million followers during the tournament. In Brazil, the event was a major hit, with 62% of the population watching at least some part of the Club World Cup. Significant audience shares were also recorded in Portugal (60%), Spain (49%), and Italy (48%).

Al Hilal's 4-3 win over Manchester City drew 77.9% of Saudi Arabia's TV audience, while River Plate's match against Monterrey attracted 87% of the audience in Argentina. Boca Juniors' game against Benfica saw 84.2% viewership.

Takeaway: The FIFA Club World Cup's success demonstrates the global appeal of club soccer and its ability to capture massive audiences across different regions.

The tournament drew a global viewing audience of 2.7 billion people.

Chelsea won the tournament, defeating Paris Saint-Germain in the final.

62% of Brazilians watched at least some part of the Club World Cup, with TV Globo drawing its three largest audiences of 2025 during the event.

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