Rebecca Lowe on FOX World Cup Hosting, US Soccer Growth, and Tournament Predictions
Rebecca Lowe, a veteran sports anchor with extensive experience in the Olympics and Premier League, steps into the spotlight as FOX Sports' ...
Record-Breaking Scale: The 2026 FIFA World Cup will feature an unprecedented 104 matches over 39 days, starting June 11 and culminating on July 19, making it the largest tournament in history.
Three-Nation Hosting: For the first time, three countries—the USA, Mexico, and Canada—will co-host the event, increasing regional interest and accessibility.
Dual-Language Coverage: All matches will be available in both English and Spanish across various platforms, catering to a diverse North American audience.
Extensive English Broadcast: FOX Sports platforms (FOX, FS1, FOX Sports App, FOX One, Tubi) will provide comprehensive English-language coverage, including 70 games on broadcast TV and select matches in 4K for free on Tubi.
Innovative Spanish-Language Experience: Telemundo, Peacock, and Universo are offering over 700 hours of programming, focusing heavily on digital and immersive experiences for the "Super Streamer" audience, including vertical viewing (Visión de Campo) and multi-view options.
Cinema Screenings: For a unique viewing experience, Fandango, in partnership with Telemundo, will screen Spanish-language matches at over 160 AMC and Regal Cinemas across the United States.
Radio Accessibility: Fans on the go can listen to live match commentary via the iHeartRadio app and SiriusXM (Channel 83), featuring FOX Sports' broadcast teams.
Why This Matters: This extensive multi-platform approach underscores a significant investment in fan engagement, aiming to set new viewership records by meeting audiences wherever they are and providing highly interactive, high-quality viewing experiences that reflect the growing popularity of soccer in North America.
The 2026 FIFA World Cup is not just a celebration of soccer but also a landmark event for broadcast innovation and accessibility. The sheer scale, with 104 matches and three host nations, demands a robust and varied distribution strategy.
FOX Sports is pulling out all stops for its English-language coverage, labeling it the "biggest production in our company's 32-year history." A record 70 games will air on broadcast TV, with all 104 contests available across FOX's various platforms, including FS1, FOX One, and the FOX Sports App. Demonstrating a commitment to cutting-edge viewing, Tubi, Fox Corp.'s ad-supported streaming service, will simulcast the first two major matches—Mexico vs. South Africa on June 11 and the U.S. vs. Paraguay on June 12—live in 4K at no charge.
The broadcast team is equally impressive, featuring nine announcing teams, with John Strong and former U.S. international Stu Holden leading the U.S. matches. Studio analysis will be provided by an "all-star team" of soccer legends such as Alexi Lalas, Carli Lloyd, Clarence Seedorf, Clint Dempsey, Javier “Chicharito” Hernández, John Obi Mikel, Juan Pablo Ángel, Landon Donovan, Peter Schmeichel, Thiago Alcantara, Thierry Henry, and Zlatan Ibrahimovic, promising insightful and entertaining commentary.
Telemundo, the exclusive Spanish-language video rights holder in the U.S., is rolling out its most expansive digital and social media strategy ever. Rooted in data from the FIFA World Cup Qatar 2022™—which saw Telemundo generate 22.1 billion total minutes consumed (up 45% versus 2018) and streaming jump from 9% to 30% of total viewing—the network is targeting the "Super Streamer." This highly mobile, digitally savvy Hispanic consumer, whose audience in 2022 also included 35% non-Hispanic viewers on Peacock, indicates a broad appeal for bilingual and general market advertisers.
Telemundo and Universo will broadcast all 104 matches live, complemented by over 700 hours of programming across Peacock (for Premium and Premier Plus subscribers) and the Telemundo App. Peacock will offer the tournament in Dolby Vision HDR and Dolby Atmos with Dolby AC-4 on supported devices, a first for a live sporting event on streaming.
Innovations include a new Spanish-language World Cup Hub, the "Visión de Campo" mobile experience optimized for vertical viewing with Team A and Team B cameras, and "Multiview" for watching two simultaneous games. Interactive features like "Predicciones," "Reto Trivia," and "Tu Bracket" will enhance fan engagement. Social media will host live "Watch Parties" across YouTube, TikTok, and X, alongside "Copa Mundial After Dark," a nightly 30-minute digital show for Gen-Z audiences recapping daily highlights. The "Telemundo Deportes Ahora" FAST channel will provide round-the-clock dedicated programming.
For those seeking a larger-than-life experience, Fandango, in partnership with Telemundo, is bringing Spanish-language coverage of select group stage and knockout round games to over 160 AMC Theatres and Regal Cinemas across the U.S., including multiple locations in Illinois. This initiative offers fans cinematic audio and live video from the pitch, providing a fully immersive group viewing opportunity.
Additionally, fans on the move won't miss a beat. All matches will be available on the radio via the iHeartRadio app (on over 500 platforms and 2,000 devices) and SiriusXM (Channel 83), broadcasting the FOX Sports TV commentary teams.
The blend of traditional broadcasts, advanced streaming features, immersive digital content, and unique in-theater options highlights a comprehensive strategy to deliver the 2026 FIFA World Cup to every type of fan, solidifying its potential to be a record-setting event for global viewership.
Q: When does the 2026 FIFA World Cup start and end?
A: The tournament kicks off on Thursday, June 11, 2026, and concludes with the final match on Sunday, July 19, 2026.
Q: Which channels will broadcast the World Cup in English?
A: English-language coverage will be available across FOX Sports platforms, including FOX, FS1, FOX One, the FOX Sports App, and select matches in 4K on Tubi.
Q: How can I watch the World Cup in Spanish?
A: Spanish-language coverage will be provided by Telemundo, Peacock (for Premium and Premier Plus subscribers), Universo, and the Telemundo App.
Q: Can I watch World Cup matches in theaters?
A: Yes, Fandango has partnered with Telemundo to screen Spanish-language matches at over 160 AMC Theatres and Regal Cinemas across the U.S.
Q: Will there be radio coverage for the World Cup?
A: Yes, matches can be heard on the iHeartRadio app and SiriusXM (Channel 83), featuring FOX Sports’ TV commentary.
Unprecedented Access: Regardless of your preferred viewing method—traditional TV, streaming on the go, or even a cinematic experience—the 2026 FIFA World Cup offers more ways to watch than ever before.
Tailored Experiences: Broadcasters have invested heavily in catering to both English and Spanish-speaking audiences with dedicated teams, advanced technology, and interactive features to enhance engagement.
Embrace Digital Innovation: Telemundo's focus on the "Super Streamer" and features like vertical viewing and multi-screens demonstrate a clear shift towards modern, mobile-first consumption habits.
Plan Your Viewing: With 104 matches and multiple platforms, planning your schedule and knowing your viewing options (including radio for commutes) will ensure you don't miss any of the action.
Be Part of the Buzz: The integration of social media watch parties and dedicated digital shows means you can engage with the tournament and fellow fans in real-time.
The 2026 FIFA World Cup promises to be a truly global and accessible event. What are you most excited to see, and how do you plan to watch the matches? Do you think the extensive digital and in-theater options will significantly boost viewership this year? Let us know your thoughts!
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