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Paramount Plus Premium Rebrand: What It Means for Subscribers
12 months agoUS
Paramount Plus has rebranded its Paramount Plus with Showtime tier to Paramount Plus Premium, effective June 23, 2025. This change simplifies the branding while retaining the content and benefits subscribers have come to expect.
Key Insights
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Paramount Plus with Showtime is now Paramount Plus Premium as of June 23, 2025.
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The rebrand aims to streamline the service's offerings under the Paramount Plus banner.
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The price remains at $12.99 per month or $119.00 per year for the Premium plan.
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Subscribers retain access to over 40,000 episodes and movies, Showtime originals, live sports (NFL on CBS, UEFA Champions League), and ad-free streaming (except live TV).
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Why this matters:: The rebrand consolidates Paramount's streaming strategy, ensuring a unified experience and continued access to premium content without additional cost.
In-Depth Analysis
The move to rename Paramount Plus with Showtime to Paramount Plus Premium follows the trend of streaming services adjusting their branding. This rebrand comes after Showtime was integrated into Paramount Plus as its premium subscription in 2023, leading to the closure of the standalone Showtime streaming app in January 2024. The linear Showtime cable channel was given the same new name at that time, though Showtime remains a prominent branding name for original programming.
Paramount's statement highlights that the Premium plan name reflects the broad offerings across both Essential and Premium tiers, especially since Showtime programming is now available in the Essential plan. The key features of Paramount Plus Premium include ad-free streaming (except on live TV), access to a vast library of content, exclusive originals, live CBS channels, multiple profiles, and 4K UHD streaming for select titles.
This change mirrors Warner Bros. Discovery's decision to revert Max back to HBO Max, indicating a broader industry trend towards recognizable and streamlined branding. For users, this means no immediate changes in content or price, but rather a clearer understanding of what they are subscribing to.
FAQs
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Q: What is changing with Paramount Plus?
Paramount Plus with Showtime is now Paramount Plus Premium.
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Q: Will the price change?
No, the price remains $12.99 per month or $119.00 per year.
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Q: What content is included in Paramount Plus Premium?
Subscribers get access to over 40,000 episodes and movies, Showtime originals, live sports, and ad-free streaming (except live TV).
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Q: Is the linear Showtime cable channel also changing its name?
The linear cable channel will continue to be known as Paramount+ with Showtime.
Key Takeaways
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Paramount Plus with Showtime has been rebranded to Paramount Plus Premium.
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The change does not affect the price or content of the subscription.
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Subscribers continue to enjoy ad-free streaming (except live TV), a vast library of content, and Showtime originals.
Discussion
What do you think about the rebranding of Paramount Plus? Will this make the streaming service more appealing? Share this article with others who need to stay ahead of this trend!
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