Co-op Live Launches Ticketmaster's Virtual Venue

Why this matters: This technology empowers fans to make informed decisions, improving satisfaction and driving ticket sales. It also sets a new benchmark for live entertainment venues in Europe.

Virtual Venue provides an interactive and immersive experience for fans, allowing them to explore the arena and view potential sightlines before purchasing tickets. This technology leverages 3D modeling and seamless ticketing integration to offer an unmatched user experience.

Co-op Live's implementation of Virtual Venue aligns with its focus on innovation and elevated fan experiences. The arena has already made a significant economic impact, delivering a £785.5M boost to the UK economy since 2021, according to an independent study.

By offering Virtual Venue, Co-op Live distinguishes itself as a fan-focused arena, setting a new standard for live entertainment venues across the UK and Europe. The tool is available on Co-op Live’s website and will be activated for all appropriate events on Ticketmaster UK.

Virtual Venue is Ticketmaster’s 3D tool that allows fans to preview the view from their selected seats before making a purchase.

Initially, Virtual Venue was only available in North America. Co-op Live in Manchester is the first arena outside North America to implement this technology.

It allows fans to explore 360-degree views from every seat, compare sightlines, and make informed decisions when buying tickets.

What do you think about the use of virtual reality to enhance the live entertainment experience? Will this technology become a standard feature for arenas and venues in the future? Share this article with others who need to stay ahead of this trend!