Alaska Airlines Elevates Long-Haul Travel with New Business Class Suites

Why this matters: This upgrade positions Alaska Airlines as a major player in the long-haul travel market, offering passengers a premium experience comparable to other international carriers. It also highlights Hawaiian Airlines' forward-thinking design, which is now being recognized and elevated by Alaska.

Alaska Airlines' new business class suites represent a significant investment in enhancing the passenger experience on long-haul flights. The suites, which were initially conceived by Hawaiian Airlines for their Dreamliner fleet, feature a 1-2-1 layout with direct aisle access for all passengers. Alaska has elevated the experience with upgraded bedding, amenity kits, and dining options.

The airline's decision to incorporate elements of Hawaiian Airlines' design underscores the latter's innovative approach to cabin design. While Hawaiian focused on creating a cabin that reflected Polynesian navigation and the Hawaiian Islands, Alaska is taking a broader Pacific Northwest approach, emphasizing premium service and comfort.

However, the new planes will initially enter service without Wi-Fi, a feature that Hawaiian had already implemented on its A330s and A321neos. Alaska plans to add Starlink Wi-Fi later.

The new product will launch on Alaska's 787 service from Seattle to Rome on April 28 and to London on May 21. Service to Seoul and Tokyo are already operating with the Dreamliner, and Reykjavik will follow on May 28.

The new suites will be available on routes from Seattle to Rome, London, Seoul, Tokyo, and Reykjavik.

Amenities include fully lie-flat seats, privacy doors, Filson bedding and amenity kits, Sand & Stone skincare products, and an upgraded dining program.

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