Eurowings Holidays Introduces 'Single Check-in' Concept for Seamless Travel

Why this matters? The 'Single Check-in' could significantly reduce friction for travelers, eliminating the need for separate check-in procedures upon arrival at their destination hotel, leading to a more relaxed start to their holiday.

Background and Strategy

Lufthansa Group re-enters the tour operator market with Eurowings Holidays, capitalizing on the established Eurowings leisure flight network. This strategic 'asset-light growth' approach allows expansion into new business areas without heavy investment in physical assets. The timing aligns with the observed shift towards private travel following the pandemic.

The 'Single Check-in' Vision

Spearheaded by Managing Director Irina Haselmann, the core idea is simple: utilize the data already provided during flight check-in to automatically handle the hotel check-in. "Why should a customer, who has already provided their flight check-in data, have to stand in line again at the hotel?" Haselmann explained in an interview with airliners.de. While a specific launch date hasn't been announced, Eurowings Holidays sees significant potential in such intelligent service integrations.

Synergies and Future Plans

Beyond the 'Single Check-in,' the close integration between the airline and tour operator enables other customer benefits, such as potentially offering free rebookings where cancelled spots can be immediately re-offered via last-minute channels. There are also plans to launch a secondary brand focused on last-minute travel deals. The integration of the experienced Binoli team provides a strong foundation for these developments.

Service Promise

Haselmann emphasizes that these initiatives are part of a larger promise: "We make travel easier, smarter, more customer-friendly – and thus relaxing as a package."

What is the 'Single Check-in'?

It's a planned feature by Eurowings Holidays that aims to combine the check-in process for both the flight and the hotel into a single step for package holiday customers.

Who is leading Eurowings Holidays?

Irina Haselmann is the Managing Director.

Does Eurowings Holidays only sell packages with Eurowings flights?

No. While Eurowings flights are central, the operator also uses flights from other airlines, including Discover Airlines, to create its travel packages.

What other travel processes do you wish were combined or simplified? Let us know your thoughts!

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