The Lunar New Year, specifically the Year of the Fire Horse, is being celebrated with a nine-day holiday, encouraging travel and spending.
China anticipates an average of 2.05 million daily cross-border trips, marking a 14.1% year-on-year increase.
International tourist numbers are up, with a 30% increase in flight bookings to China by non-Chinese passport holders, primarily from South Korea, Vietnam, Singapore, Australia, and Indonesia.
Consumer spending is rising, with imported goods like Chilean cherries and European dairy products becoming more prevalent in holiday meals.
The 'chunyun' period, the world's largest annual migration, is expected to see up to 9.5 billion trips over 40 days.
Why this matters: The Lunar New Year celebrations provide a significant boost to China's economy, particularly in the tourism and consumer sectors. The increase in international travel also highlights China's growing appeal as a travel destination.
The extended Lunar New Year holiday reflects China's strategic effort to stimulate economic growth through increased consumer activity and tourism. The rise in international visitors, facilitated by visa exemptions and promotional measures, underscores the country's success in attracting foreign tourists.
The surge in travel and spending is concentrated in major cities like Beijing and Shanghai, where traditional markets and fairs showcase local crafts, foods, and performances. This blend of cultural experiences and consumer opportunities drives both local and tourist engagement.
Furthermore, the growing presence of imported goods in holiday meals indicates a shift in consumer preferences and purchasing power, reflecting the increasing disposable income of Chinese households. In 2025, the per capita disposable income reached 43,377 yuan (approximately $6,28).
How to Prepare:
If you plan to travel during the Lunar New Year, book accommodations and transportation well in advance.
Be aware that popular tourist destinations may be crowded during the holiday period.
Consider exploring local markets and fairs to experience traditional Chinese culture.
Who This Affects Most:
Tourism-related businesses, such as hotels, restaurants, and transportation providers.
Retailers selling both domestic and imported goods.
Individuals planning to travel to or within China during the Lunar New Year.
Q: What is 'chunyun'?
'Chunyun' refers to the period of travel around the Lunar New Year in China, considered the largest annual human migration.
Q: Which countries are seeing the most increased travel to China?
South Korea, Vietnam, Singapore, Australia, and Indonesia are among the countries with the most significant increases in travel to China during the Lunar New Year.
The Lunar New Year is a peak season for travel and spending in China.
Visa incentives and extended holidays are driving increased tourism.
Imported goods are becoming more popular during the festive season.
The 'chunyun' period involves billions of trips, so plan travel accordingly.
What are your favorite Lunar New Year traditions? Share this article with others who need to stay ahead of this trend!
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