Banff National Park Turns to Influencers to Shape Visitor Behavior

Parks Canada is working with influencers to deliver safety messaging, such as reminding visitors to stay in their vehicles when seeing wildlife and to carry bear spray on hikes. Why this matters: This proactive approach aims to mitigate risks associated with increasing visitation and ensure the safety of both visitors and wildlife.

Banff National Park saw a record 4.5 million visitors in 2025-26, surpassing the 4.28 million in 2023-24. Why this matters: Increased visitation necessitates innovative strategies to manage crowds and protect the park's natural resources.

Travel Alberta is adjusting its marketing strategy by highlighting lesser-known destinations to alleviate pressure on Banff during peak seasons. Why this matters: This helps distribute tourism revenue across the province and reduces the environmental impact on Banff.

Stay informed about park regulations and safety guidelines by following official Parks Canada channels and trusted influencers.

Plan your visit during off-peak seasons to avoid crowds and minimize your impact on the environment.

Respect wildlife by maintaining a safe distance and storing food properly.

New visitors unfamiliar with park regulations and wildlife safety.

Local communities reliant on tourism revenue but concerned about environmental impact.

Q: Why is Parks Canada working with social media influencers?

Q: What kind of messages are Parks Canada sharing with influencers?

Social media is a powerful tool for shaping visitor behavior and promoting responsible tourism.

Collaboration between Parks Canada, tourism operators, and influencers is crucial for managing growing crowds and protecting Banff's natural environment.

Visitors should stay informed, plan ahead, and respect park regulations to ensure a safe and enjoyable experience.