Dollywood Owners Close Two Newly Acquired Georgia Theme Parks: What's Really Happening?

Why this matters: Understanding the business decisions behind theme park operations helps visitors and locals alike. While Dollywood thrives, these closures highlight the evolving nature of the entertainment industry.

The confusion surrounding Dollywood's status stems from the closure of Malibu Norcross and Mountasia Marietta, two family entertainment centers in Georgia. These parks, acquired by Herschend in May 2025 as part of a larger acquisition, were shut down on September 28, 2025. Malibu Norcross featured arcade games and go-karts, while Mountasia Marietta offered mini-golf and other family-friendly activities.

Herschend's CEO, Andrew Wexler, stated that the closures were not a reflection of the parks' quality or staff but rather a recognition that these types of family entertainment centers didn't align with the company's overall structure and focus. The company's broader mission emphasizes people and community impact.

Dollywood, co-owned by Dolly Parton and Herschend, has a long history dating back to 1976. It remains a core part of Herschend's portfolio, attracting visitors to Pigeon Forge and the Great Smoky Mountains National Park.

Is Dollywood closing?

No, Dollywood remains open and operating as usual.

Which parks are closing?

Malibu Norcross and Mountasia Marietta in Georgia closed on September 28, 2025.

Why are those parks closing?

Herschend Family Entertainment stated the closures align with their strategic focus on larger attractions.

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