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Morning Show Ratings: "GMA" Leads, "Today" Wins Key Demo
about 1 year agoUS
For the week of April 28, 2025, Good Morning America (GMA) maintained its lead in total viewers, while Today secured the top spot in the coveted A25-54 demographic. All three major morning shows experienced shifts in viewership and demo ratings.
Key Insights
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GMA remained the most-watched morning show for the ninth consecutive week with 2.686 million total viewers.
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Today dominated the A25-54 demo for the 90th straight week, averaging 598,000 viewers.
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CBS Mornings saw a slight increase in total viewers but a decrease in the A25-54 demo.
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Why this matters: These ratings reflect the ongoing competition among morning news programs and their ability to attract key demographics for advertisers.
In-Depth Analysis
GMA, Today, and CBS Mornings experienced varied performance in the week of April 28:
Good Morning America (GMA): Averaged 2.686 million total viewers (up 1% week-to-week) but declined 5% in the A25-54 demo. Year-over-year, GMA was down 4% in total viewers and 10% in the demo. [AdWeek?ref=yanuki.com]
Today: Finished with 2.572 million total viewers (flat week-to-week) but led in the A25-54 demo with 598,000 viewers (down 2% week-to-week). Year-over-year, Today was down 7% in total viewers and 11% in the demo. [NBC News Press Releases?ref=yanuki.com]
CBS Mornings: Attracted 1.924 million total viewers (up 1% week-to-week) but declined 4% in the A25-54 demo. Compared to 2024, CBS Mornings was down 11% in total viewers and 29% in the demo. [NTVB Media?ref=yanuki.com]
*Actionable Takeaway:* Monitor these trends to understand how morning shows are adapting to changing viewer preferences and demographics.
FAQs
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Q: Which morning show has the most total viewers?
Good Morning America (GMA) led in total viewers for the week of April 28, 2025.
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Q: Which morning show leads in the A25-54 demo?
Today led in the A25-54 demo for the week of April 28, 2025.
Key Takeaways
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GMA continues to be a strong contender in overall viewership.
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Today maintains a firm grip on the key A25-54 demographic.
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All three shows are facing year-over-year declines in both total viewers and key demo, indicating evolving viewership habits.
Discussion
Do you think these trends will continue? Which morning show do you prefer? Let us know!
Share this article with others who need to stay ahead of this trend!
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