Apprentice Favourite Mia Collins Addresses Shock Firing and Reveals New Venture

The Task That Sealed Her Fate

The pivotal moment came during the fashion challenge in week 10. Tasked with creating a new men's fashion line, Mia's team, under Project Manager Liam Snellin (though Mia strongly backed Jordan Dargan's concept), opted for a theme of self-expression. Mia pushed for boundary-pushing designs, including a skirt and crop top, arguing for differentiation and empowerment. She referenced historical examples like David Beckham wearing skirts. However, the bold designs failed to impress Lord Sugar, who labelled them a 'disaster' and held Mia primarily responsible, leading to her dismissal despite a strong track record over nine previous winning tasks.

From 'Reserve' to Frontrunner to Fired

Mia revealed she was initially a 'reserve' candidate, which made her doubt her standing against accomplished competitors. However, she quickly proved herself, earning praise, including a notable compliment from Lord Sugar for her TV selling skills in a prior task. This made the firing even more surprising, both to her and viewers who saw her as a finalist contender. She acknowledged possibly being complacent due to her previous successes and wished she had 'fought harder' in her first and only trip to the final boardroom.

Turning Setback into Opportunity

Originally intending to seek investment for her meal prep side hustle, Mia has pivoted post-show. She launched 'Prep and Perform', a sales coaching business. This venture combines her sales background with the discipline and mindset derived from her bodybuilding career. She aims to coach sales teams and leaders, incorporating high-performance athlete principles into corporate settings. She is also mentoring students on employability skills, demonstrating a swift adaptation to her changed circumstances.

Why was Mia Collins fired from The Apprentice?

Lord Sugar fired Mia primarily for her role in conceiving and pushing designs (including a skirt and crop top for men) during the fashion task, which he considered a 'disaster' and commercially unviable, leading to her team's loss.

What is Mia Collins doing now?

Mia has launched a new sales coaching business called 'Prep and Perform', focusing on applying athlete-level discipline and mindset to sales training and leadership development. She has moved away from her previous meal prep business idea.

Was Mia expected to be fired?

No, her firing was largely unexpected. She was considered a strong candidate, a bookie's favourite, and had been on the winning team for the previous nine tasks.

Mia's bold design choice sparked debate. Do you think pushing creative boundaries was the right move, even if it failed commercially?

*Share this article with others who need to stay ahead of this trend!*