* **Q: What is Toty?
**
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Sofia Vergara's Toty Brand Expands with Thirteen Lune Partnership and New Retinol Serum | Helen Mirren-Approved L'Oreal Foundation Gives Shoppers a Youthful Glow | Maura Higgins' Beauty Secrets: Lip Combo, Wigs, and 'The Traitors' | Selena Gomez's Spiced Plum Manicure: The Winter Nail Trend | Taylor Swift's 'Opalite' Nails: The Hottest Trend for 2026 | Gracie Abrams Debuts French Girl-Coded Pixie Cut | Pale Skin Foundations, Best Moisturizers, and French-Inspired Style | Kate Beckinsale's Evolving Looks: Plastic Surgery, Weight Loss, and Makeup Controversies | Martha Stewart’s Elm Biosciences A3O Elemental Night Cream: A Deep Dive | Sofia Vergara's Toty Brand Expands with Thirteen Lune Partnership and New Retinol Serum | Helen Mirren-Approved L'Oreal Foundation Gives Shoppers a Youthful Glow | Maura Higgins' Beauty Secrets: Lip Combo, Wigs, and 'The Traitors' | Selena Gomez's Spiced Plum Manicure: The Winter Nail Trend | Taylor Swift's 'Opalite' Nails: The Hottest Trend for 2026 | Gracie Abrams Debuts French Girl-Coded Pixie Cut | Pale Skin Foundations, Best Moisturizers, and French-Inspired Style | Kate Beckinsale's Evolving Looks: Plastic Surgery, Weight Loss, and Makeup Controversies | Martha Stewart’s Elm Biosciences A3O Elemental Night Cream: A Deep Dive
Beauty / Skincare
Sofia Vergara's Toty Brand Expands with Thirteen Lune Partnership and New Retinol Serum
Sofia Vergara's beauty brand, Toty, is making waves by partnering with the inclusive retailer Thirteen Lune for its first in-store presence. Timed with this debut at Thirteen Lune's Los Angeles flagship, Toty is also launching a new anti-ag...
Key Insights
- **New Retail Partnership:** Toty products are now available at Thirteen Lune's LA store, a retailer known for dedicating significant shelf space (90%) to brands founded by people of color.
- **Product Expansion:** The brand launched its Reversa Retinol Photoage-Defying Serum, featuring 0.5% sustained-release retinol, retailing at $89.
- **Shared Values:** Sofia Vergara emphasized the alignment between Toty's mission and Thirteen Lune's commitment to inclusivity and amplifying diverse entrepreneurs.
- **Why this matters:** This partnership signifies a conscious choice to support inclusive retail spaces and reflects the increasing consumer demand for brands that prioritize diversity. It also shows Toty's evolution into corrective skincare alongside its sun protection roots.
In-Depth Analysis
Launched in June 2023 in partnership with pharmaceutical lab Cantabria Labs, Sofia Vergara's Toty initially focused on sun care-infused cosmetics like its popular Illumina CC Creamy Compact SPF50+. The brand later expanded into corrective treatments with an AHA serum and SPF body care.
The latest step involves partnering with Thirteen Lune, a retailer founded by Nyakio Grieco with a mission to elevate Black and Brown-founded beauty brands. Vergara stated, "They believe that inclusivity starts with the ownership and amplifying founders that represent the communities... ensuring shelves reflecting the diversity of the beauty consumers."
Alongside the retail launch comes the **Reversa Retinol Photoage-Defying Serum**. Priced at $89, this serum contains 0.5% sustained-release retinol aimed at reducing fine lines, wrinkles, and improving skin tone brightness, described by Vergara as "super-mild" yet delivering "pro grade results".
Nyakio Grieco expressed confidence in the brand's potential at Thirteen Lune, noting that "sun care and multi-tasking products are strong sellers," and highlighting the appeal of Toty's inclusive shade ranges and hyperpigmentation-addressing serums.
Vergara also reflected on the progress in shade diversity within the beauty industry since she moved to the US, noting how difficult it once was to find suitable shades for women of color, including Latina women.
FAQ
* **Q: Where can I buy the new Toty retinol serum?
**
* A: The Reversa Retinol Photoage-Defying Serum is available on [toty.com](https://toty.com/?
ref=yanuki.com){:target="_blank"} and at the Thirteen Lune{:target="_blank"} flagship store in Los Angeles.
* **Q: Why did Toty partner with Thirteen Lune?
**
Takeaways
- If you value supporting diverse founders and inclusive retail, Toty's presence at Thirteen Lune offers a new brand to explore.
- Consider the new Reversa Retinol Serum if you're looking for a gentle-yet-effective retinol product to address signs of aging like fine lines and uneven tone.
- Remember the importance of a combined approach to skincare: protect with SPF (like Toty's original focus) and correct with targeted treatments (like their new retinol and AHA serums).
Discussion
What do you think about celebrity beauty brands partnering with mission-driven retailers like Thirteen Lune? Does it influence your purchasing decisions? Let us know your thoughts in the comments!
*Share this article with others interested in inclusive beauty and new skincare launches!*
Sources
Source 1: WWD - EXCLUSIVE: Sofia Vergara’s Toty Skin Care Brand Launches at Inclusive Retailer Thirteen Lune, Releases New Retinol Serum{:}
Source 2: Yahoo News - EXCLUSIVE: Sofia Vergara’s Toty Skin Care Brand Launches at Inclusive Retailer Thirteen Lune, Releases New Retinol Serum{:}
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