What services does Project 3 Agency offer?
Project 3 Agency provides creative direction, content creation, brand design, strategy, event planning, and production services.
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Business / Creative Agencies
Kendrick Lamar's pgLang Launches Project 3 Creative Agency
Kendrick Lamar and his business partner Dave Free have launched Project 3, a global creative agency under their company pgLang. Project 3 aims to offer creative resources to both corporate and independent businesses, focusing on brand build...
Key Insights
- Project 3 is a new venture by Kendrick Lamar's pgLang, launched in 2020, expanding its services into creative direction, content creation, and brand strategy.
- pgLang acquired Frosty, a global creative studio, to form Project 3 Agency, retaining founders Greg Stogdon and J.D. Ostrow as executives.
- Project 3 Agency will offer services including creative direction, content creation, brand design, strategy, event planning, and production across various sectors, including fashion, sports, and art.
- Lamar emphasized Project 3's commitment to transforming how businesses tell their stories, ensuring their message moves and inspires culture while providing opportunities for young creatives.
- Project 3's previous work includes campaigns for Burberry, Prada, Everlane, The Beatles, Calvin Klein, Jordan Brand, Cash App, and Amazon Music.
In-Depth Analysis
Project 3 Agency emerges from pgLang's acquisition of Frosty, a creative studio known for its narrative-driven campaigns. With a team of 30, Project 3 Agency aims to provide comprehensive creative services, from brand design to event production. The agency's strategy involves collaborating closely with businesses to offer guidance while also learning from the experience. This approach aligns with pgLang's vision of building foundational structures for long-term success.
The launch is supported by a short film directed by Jack Begert, offering a glimpse into the agency's creative vision. By integrating Frosty's expertise and pgLang's innovative approach, Project 3 Agency is positioned to impact brand storytelling and cultural engagement. The venture seeks to provide new avenues for young creatives, fostering a dynamic and inclusive environment.
FAQ
Who are the key people behind Project 3 Agency?
Kendrick Lamar and Dave Free are the founders of pgLang, the parent company. Greg Stogdon and J.D. Ostrow, founders of Frosty, are now executives at Project 3 Agency.
Takeaways
- Kendrick Lamar's pgLang has launched Project 3 Agency to expand its creative services.
- The agency aims to transform brand storytelling and engage culture effectively.
- Project 3 Agency offers a range of services, including creative direction, content creation, and brand strategy.
- The venture provides new opportunities for young creatives, fostering innovation and inclusivity.
Discussion
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