DAZN Targets Champions League Rights and Appoints New CCO

In-Depth Analysis

DAZN's pursuit of Champions League rights marks a significant shift in its investment strategy. After cutting costs in some areas, the company is now focusing on premium sports content. The acquisition of Rebecca McCloy, who has a strong track record at Foxtel, further strengthens DAZN's position.

The global rights package for the Champions League, offered for the first time by UEFA, is valued at approximately £440m a year for a single Tuesday game in each match round. This tender process aims to attract streaming giants like Netflix, Amazon, and Disney+, positioning DAZN as a strong contender.

McCloy's role will involve working with local teams to drive fan engagement through commercial initiatives and sports rights acquisitions. Her experience in the Australian market, where she helped Foxtel secure major sports rights, will be invaluable in her new global role.

Read source article

FAQ

What are Dazn's plans for the Champions League?

Dazn is bidding for the global broadcasting rights for Champions League games starting in 2027.

Who is Rebecca McCloy?

Rebecca McCloy is the new Group Chief Commercial Officer at DAZN, responsible for overseeing global rights and acquisitions. She previously worked at Foxtel Group in Australia.

What is UC3's valuation of the Champions League single game global rights?

UC3 values the single game global rights at about £440m a year.

Takeaways

DAZN is making a big push into global sports broadcasting, particularly football.
The company is targeting Champions League rights and has appointed a new CCO to drive growth.
These moves could lead to significant changes in how sports content is consumed worldwide.

Discussion

What do you think about DAZN's strategy? Will they succeed in acquiring Champions League rights?

Share this article with others who need to stay ahead of this trend!

Sources

Dazn targets rights for Champions League in latest football move involving Saudi Arabia DAZN Appoints Rebecca McCloy as New Group Chief Commercial Officer Foxtel’s McCloy joins DAZN in global commercial role

Disclaimer

This article was compiled by Yanuki using publicly available data and trending information. The content may summarize or reference third-party sources that have not been independently verified. While we aim to provide timely and accurate insights, the information presented may be incomplete or outdated.

All content is provided for general informational purposes only and does not constitute financial, legal, or professional advice. Yanuki makes no representations or warranties regarding the reliability or completeness of the information.

This article may include links to external sources for further context. These links are provided for convenience only and do not imply endorsement.

Always do your own research (DYOR) before making any decisions based on the information presented.