- **Q: What is '99 To Beat'?
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Celebs & Tv / Itv
ITV's new Saturday night prime-time game show, '99 To Beat', has certainly got people talking, and not always for the right reasons. Featuring Plymouth's own Charlie Hernan among its 100 contestants, the show pits competitors against each o...
## Navigating the '99 To Beat' Challenge
Based on a successful Belgian format, '99 To Beat' throws 100 individuals into a series of increasingly odd tasks, from balancing cans to defrosting frozen t-shirts and retrieving coins from piggy banks blindfolded. Seven games feature in each episode, eliminating the slowest or least successful participant until only one winner remains after eight weeks.
Despite the potentially lighthearted premise, the show, hosted by brothers Adam and Ryan Thomas, has struggled to win over critics. Outlets like The Sun and GB News have reported viewer complaints labelling it 'unwatchable' and 'utter drivel'. Criticisms range from the hosts talking too much to the show feeling like a derivative, low-stakes version of Netflix's 'Squid Game'. Some commentators suggest it attracts 'semi-professional show-offs' primarily seeking TV exposure rather than just the prize money.
## A Plymouth Perspective
Plymouth resident Charlie Hernan, who runs the quirky earring business Charrings, found herself on the show after initially applying for Big Brother. Filmed last July over two intensive weeks (with up to 13-hour shooting days), Charlie admits feeling anxious before challenges but found the overall experience fun. She narrowly avoided elimination in the very first game.
Regarding the harsh reviews, Charlie acknowledges the negativity, particularly on platforms like X (formerly Twitter), but notes more positive feedback on Facebook. She believes the editing could have better introduced contestants initially but expects more 'character building' as the series progresses. For Charlie, the show was a worthwhile risk, offering a platform to discreetly showcase her Charrings earrings and potentially open doors for future TV appearances.
Her business, which she took full-time in October 2023, is already gaining traction online, with millions of views on social media platforms like TikTok and Instagram.
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What do you think of '99 To Beat'? Is it harmless fun or derivative TV? Let us know!
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