Yorgos Lanthimos' Unique Super Bowl Ads

In-Depth Analysis

Yorgos Lanthimos' Squarespace ad stands out due to its use of Kodak 2302 film and open gate 4:3 aspect ratio, preserving vertical information and providing a distinct viewing experience. The black-and-white aesthetic offers a striking contrast to the typically vibrant Super Bowl commercials.

**Squarespace Ad Details:** - Shot on 35mm Kodak 2302 black and white film with Panavision lenses. - Open gate 4:3 aspect ratio to maximize vertical information. - Focuses on Emma Stone's personal story of trying to secure her domain name.

**Hypothetical Ads Based on Lanthimos Films (per Adweek):** - **Bugonia:** Zillow (due to the importance of the house in the film). - **Kinds of Kindness:** AAA (highlighting reckless driving themes). - **Poor Things:** MasterClass (emphasizing reinvention and learning). - **The Favourite:** LinkedIn (focusing on connections and social climbing). - **The Killing of a Sacred Deer:** How to Win Friends & Influence People by Dale Carnegie. - **The Lobster:** Hinge (depicting the desperation for romantic partnership). - **Dogtooth:** Invisalign (symbolizing control and conformity).

Lanthimos' foray into Super Bowl advertising showcases his versatility as a director and his ability to bring artistic vision to mainstream platforms.

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FAQ

What makes Yorgos Lanthimos' Super Bowl ad unique?

Its use of 35mm black and white film, the open gate 4:3 aspect ratio, and the focus on a personal story.

Besides Squarespace, which other brand had a Super Bowl ad directed by Lanthimos?

Grubhub, starring George Clooney.

Takeaways

Yorgos Lanthimos' Super Bowl ads demonstrate a unique artistic approach to commercial filmmaking.
His choice of film and aspect ratio offers a distinctive visual experience.
The collaboration with Emma Stone adds star power and personal connection to the Squarespace ad.
Lanthimos' involvement highlights the potential for artistic expression in advertising.

Discussion

What do you think of Yorgos Lanthimos' unique approach to Super Bowl ads? Share this article with others who need to stay ahead of this trend!

Sources

You Won’t See Another Super Bowl Ad Like This One If Each Yorgos Lanthimos Film Were a Super Bowl Ad, Here's What It Would Sell Emma Stone Forgets She Saw Maroon 5 at Super Bowl But 'Excited' to See Bad Bunny

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