In-Depth Analysis
The 'Our Calvins' campaign taps into the trend of featuring real-life couples to promote intimacy and authenticity. Grace Van Patten and Jackson White's involvement brings a layer of intrigue due to their on-screen roles in 'Tell Me Lies,' where they portray a toxic relationship. This contrast between their fictional characters and their genuine connection adds depth to the campaign.
The steamy shots are part of a new “Our Calvins” campaign timed to the upcoming Valentine’s Day that the brand designed as a way to invite fans to showcase their love and ask “who do you share your Calvins with?”
Van Patten’s recent photos showcase a relaxed and off-duty vibe, enhanced by the addition of her co-star Jackson White. The photoshoot captures an intimacy that translates well from their on-screen chemistry.
Calvin Klein essentials are made in soft new color ways and limited-edition prints for Valentine’s Day. Men’s icon cotton stretch and women’s icon cotton modal are refreshed with the CK Emblem print. The Valentine’s Day capsule is now available.
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