Meghan Markle's 'As Ever' Brand Launch Ignites 'Cashing In' Debate

In-Depth Analysis

### Background After stepping back as senior royals in 2020, Meghan Markle and Prince Harry moved to California, aiming for financial independence. Meghan, a former actress with a previous lifestyle blog ('The Tig'), has now launched 'As Ever'. The brand was initially teased as 'American Riviera Orchard' before being renamed.

### Launch Success & Criticism The immediate sell-out success, particularly the $28 honey vanishing in minutes, confirms Meghan's strong commercial pull. However, this success has drawn sharp criticism. Commentators like Duncan Larcombe, Helena Chard, and Hilary Fordwich have voiced concerns, calling it a 'cash grab,' potentially 'inauthentic,' and 'out of touch' with average consumers. They argue she is leveraging her royal status, fame, and even family (citing the naming of a dessert 'Chantilly Lili' after her daughter) for profit. Larcombe noted this aligns with fears held by the British royal family. Her popularity is reportedly lower in the U.K., potentially impacting long-term brand success there.

### Meghan's Position & Royal Comparisons Meghan has stated, 'I need to work, and I love to work,' framing the venture as a way to connect her home and work life. The brand ties into the Sussexes' Netflix deal, which reportedly ends this year after previous documentary projects saw limited success. Interestingly, commercial ventures are not entirely new territory for royals. Buckingham Palace sells products like honey (£10.35 / ~$13.09) and preserves (£7.25 / ~$9.17), while King Charles' Highgrove estate offers honey (£27 / ~$34) and marmalade (£7.95 / ~$10). Supporters, like Ian Pelham Turner, point to these examples, suggesting Meghan is following a form of royal tradition and deserves respect for building a life after facing significant challenges.

### Looking Ahead While the initial launch was successful, the long-term viability and reception, especially beyond her core fanbase, remain to be seen. The brand's connection to her Netflix show and future product lines will be key factors.

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FAQ

Takeaways

• The 'Meghan Effect' remains potent, demonstrating Meghan Markle's significant influence in the consumer market.
• This launch adds fuel to the ongoing public discussion about the appropriate roles and financial activities for former senior royals.
• Consumers interested in celebrity-driven lifestyle brands have a new offering, reflecting the aesthetic presented in Meghan's 'With Love, Meghan' Netflix show, although initial product scarcity might be a factor.

Discussion

Do you think it's fair for former royals like Meghan Markle to launch commercial brands leveraging their public profile? Let us know your thoughts in the comments!

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