When does the partnership between LoL, VALORANT Esports and Coinbase begin?
The partnership begins with VCT Masters Toronto on June 7, 2025.
Esports / General
Riot Games has partnered with Coinbase, making the cryptocurrency exchange the exclusive partner for VALORANT and League of Legends Esports global events, starting with VCT Masters Toronto on June 7, 2025.
Riot Games' collaboration with Coinbase aims to create deeper fan experiences across both League of Legends and VALORANT Esports. Coinbase will integrate fan-facing enhancements into future events, including custom segments, event activations, hospitality promotions, and giveaways. This move aligns with Coinbase's strategy of supporting digital-first brands and expanding its presence in the sports and entertainment industries. With a strong reputation built through partnerships with the NBA, WNBA, and Formula One teams, Coinbase brings valuable experience to the esports arena. This partnership signals a growing trend of cryptocurrency platforms investing in esports to reach a digitally native audience and drive adoption of blockchain technologies.
The partnership begins with VCT Masters Toronto on June 7, 2025.
Coinbase will contribute custom segments, event activations, hospitality promotions, and giveaways for fans.
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