- **Q: What is Fever Fest?
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Events / Music
Get ready for Fever Fest, a brand-new music and comedy event launching in Indianapolis during the AT&T WNBA All-Star 2025 weekend. Hosted by Deon Cole, the festival features performances by The Kid LAROI, Cedric the Entertainer, Leslie Jone...
Pacers Sports & Entertainment (PS&E) is teaming up with Hartbeat, Kevin Hart's entertainment company, to launch Fever Fest during the WNBA All-Star weekend on July 19, 2025. The event will feature comedy, music, and a watch party for the All-Star game.
The collaboration extends beyond Fever Fest, with Hartbeat becoming PS&E's 'cultural curator' for the next five years. This partnership aims to create a vibrant entertainment scene in Indianapolis, capitalizing on events like the NBA All-Star week, Indianapolis 500, and NCAA basketball tournaments.
Joey Graziano, evp of strategy and new business ventures at PS&E, emphasizes the importance of catering to Fever fans, who travel significant distances to attend games. Janina Lundy, Hartbeat’s evp, head of marketing and brand partnerships, highlights the opportunity to connect with a broad audience through a diverse lineup of artists and athletes.
Fever Fest is not just a one-off event but a step towards filling entertainment gaps in Indianapolis, potentially leading to a Hartbeat comedy venue downtown. The renovations to Gainbridge Fieldhouse and the increasing number of visitors to the city underscore the potential for expanding Indianapolis' entertainment calendar to 365 days a year.
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ref=yanuki.com](https://feverfestival.com/?ref=yanuki.com).
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What are your expectations for Fever Fest and the Hartbeat-Pacers Sports & Entertainment partnership? Will this enhance Indianapolis' entertainment scene? Share this article with others who need to stay ahead of this trend!
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