What brand did S.Coups walk for at Milan Fashion Week?
He walked for BOSS.
Fashion / K-Pop
S.Coups, the leader of the K-pop group SEVENTEEN, has expanded his influence into the fashion world with a notable runway debut at Milan Fashion Week, closing the BOSS Spring/Summer 2026 show.
S.Coups' appearance at Milan Fashion Week highlights the strategic alignment between luxury brands and influential figures in the K-pop industry. His role as a global ambassador for BOSS underscores the brand's efforts to connect with a younger, more diverse audience. The choice to have him close the show demonstrates the significant impact K-pop stars have on driving brand visibility and consumer engagement. This move follows his well-received appearance at the Met Gala, further solidifying his presence in the fashion world. Additionally, his upcoming musical release with Mingyu ensures his continued relevance across multiple entertainment platforms.
He walked for BOSS.
The subunit, CxM, will release their first mini-album on September 29, 2025.
He is a global ambassador for the brand.
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