Bella Hadid and the Victoria's Secret Fashion Show: A Modern Comeback

In-Depth Analysis

### Background Context The Victoria's Secret Fashion Show, since its inception in 1995, has transformed from a simple marketing tool into a global spectacle. Unlike European fashion shows that prioritize designer individuality, Victoria's Secret has cultivated a consistent, repeatable brand identity amplified by its televised format.

### Hadid's Runway Experience Bella Hadid's return to the VSFS catwalk involved two distinct looks: a red-hot lingerie set and a silver, fringed lingerie set complete with matching wings. Her closing walk sparked concern among fans, who speculated about her health due to a recent Lyme disease flare-up. Hadid clarified on Instagram that the weight of the wings was the primary challenge.

### Victoria's Secret's Evolution Following a sharp drop in viewership and public backlash over the exclusion of plus-size and transgender models, Victoria's Secret canceled its Fashion Show in 2019. The revival in 2024 and 2025 demonstrates the brand's resilience and adaptability. The inclusion of diverse performers and models in the 2025 show highlights a conscious effort to connect with younger, global audiences.

### The Business of Spectacle Victoria's Secret's success lies in its branding and showmanship. By moving to network prime time in 2001, the company turned a retail promotion into a global broadcast, merging fashion, pop music, and mainstream entertainment. While French and Italian houses define their power through scarcity and heritage, Victoria's Secret has built its influence through ubiquity and performance.

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FAQ

Why did Bella Hadid appear to struggle at the Victoria’s Secret Fashion Show 2025?

Bella Hadid explained that the wings she wore weighed 50 pounds, causing her to walk more slowly and hold onto the straps for balance.

What is Victoria's Secret doing to become more inclusive?

The 2025 show featured a WNBA athlete, a K-Pop performance, and a Latinx performance, signaling a commitment to diversity.

How does Victoria's Secret maintain its influence in the fashion industry?

Unlike exclusive haute couture brands, Victoria's Secret thrives on visibility and mass-market retail, leveraging spectacle and performance to connect with consumers.

Takeaways

Bella Hadid's experience highlights the physical demands on models and the importance of addressing their well-being.
Victoria's Secret is actively working to redefine its image by embracing diversity and inclusivity.
The brand's enduring financial strength underscores its ability to adapt and remain relevant in a competitive market.
The Victoria's Secret Fashion Show continues to captivate audiences by blending fashion, entertainment, and aspiration.

Discussion

Do you think Victoria's Secret's efforts to become more inclusive will be successful? Share your thoughts in the comments below!

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Sources

Column | Victoria’s Secret learns its lesson, a few years too late Bella Hadid reveals the real reason she was ‘struggling’ at Victoria’s Secret Fashion Show after fan concern How did Victoria’s Secret fashion show become an unmissable event?

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