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Food And Drink / Promotions

Ore-Ida Giving Away Free Tater Tots During March Madness

Ore-Ida is capitalizing on March Madness and a unique family connection to offer free Tater Tots. BYU basketball player Richie Saunders' great-grandfather, F. 'Nephi' Griggs, was the founder of Ore-Ida and inventor of the Tater Tot.

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Ore-Ida Giving Away Free Tater Tots During March Madness

Key Insights

  • Ore-Ida is giving away free Tater Tots for every BYU win during March Madness.
  • BYU's Richie Saunders is the great-grandson of Ore-Ida founder F. "Nephi" Griggs.
  • The promotion is tied to an NIL deal with Saunders.
  • Free Tater Tots can be claimed via a link in Ore-Ida's Instagram bio for 30 minutes after each BYU win. Why this matters: This is a clever marketing strategy that connects a popular event (March Madness) with a fun, relatable story (the Tater Tot heir).

In-Depth Analysis

The promotion leverages the popularity of March Madness and the unique connection between BYU player Richie Saunders and Ore-Ida's founder. This creates a buzz around the brand and encourages engagement through social media. By offering free products, Ore-Ida incentivizes consumers to try or repurchase their Tater Tots, potentially boosting sales and brand awareness. The limited-time offer tied to game outcomes adds an element of excitement and urgency.

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FAQ

What products are included in the offer?

The offer can be redeemed for any 4.5-ounce, 28-ounce, 30-ounce, or 32-ounce Ore-Ida Tater Tot product up to $8 at select retailers nationwide.

Takeaways

  • You can get free Ore-Ida Tater Tots if BYU wins their games in the March Madness tournament.
  • Check Ore-Ida's Instagram page after each BYU win for a link to claim the offer.
  • This is a limited-time promotion, so act fast if BYU wins.

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Sources

Source 1: Allrecipes Source 2: Daily Herald Source 3: KSL Sports

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