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Matcha Shortage: Why the World's Favorite Green Tea Is Running Out | Matcha Shortage: Why the World's Favorite Green Tea Is Running Out

Food And Drink / Tea

Matcha Shortage: Why the World's Favorite Green Tea Is Running Out

Matcha, the vibrant green tea powder, has exploded in popularity worldwide, appearing in lattes, desserts, and even doughnuts. Fuelled by social media trends and Japan's post-pandemic tourism boom, this surge in demand is now outpacing supp...

Matcha Shortage: Why the World's Favorite Green Tea Is Running Out Image via BBC
Matcha: World's thirst for the tea swallows global supplies
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