What does '67' mean?
The meaning of “67″ is notoriously vague, but Dictionary.com says the most defining feature of “67″ is that it’s indefinable.
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Food / Deals
Domino's and Pizza Hut Leverage '67' Slang with Pizza and Wing Deals
Domino's and Pizza Hut are jumping on the '67' slang trend, offering limited-time deals to attract Gen Z and Gen Alpha customers. The term, popularized on TikTok and named Dictionary.com's Word of the Year, has become a cultural phenomenon,...
Key Insights
- Domino’s is offering a large one-topping pizza for $6.70 for online carryout orders with code '67'. This seeks to bring 'pizza, levity, and value to the trend'.
- Pizza Hut launched a '6 7 Menu' featuring 67-cent boneless wings, available in nine signature sauces and rubs on November 6-7. Use promo code 'SIXSEVEN' for carryout or delivery.
- The slang term '67' originated from a song by Skrilla and gained popularity through viral TikTok videos, becoming a ubiquitous, nonsensical phrase among younger generations.
- Dictionary.com named '67' its 2025 Word of the Year, defining it as meaningless yet fostering connection among its users. Why does this matter? Brands are increasingly leveraging internet culture to connect with younger audiences, driving both awareness and sales.
In-Depth Analysis
The '67' trend, despite its vague meaning, has taken the internet by storm. Originating from Skrilla's song 'Doot Doot (6 7)' and popularized by viral TikToks, the term has become a catchphrase among Gen Z and Gen Alpha. Domino's and Pizza Hut are tapping into this trend by offering discounted deals. Domino's provides a large pizza for $6.70, while Pizza Hut offers 67-cent wings. These promotions highlight how businesses are adapting to internet culture to engage with consumers. The trend also has a hand gesture, where both palms face up and move alternatively up and down. Both deals require online orders and special codes, incentivizing digital engagement. This reflects a broader marketing strategy where brands align with viral trends to boost visibility and sales among younger demographics.
FAQ
How long are the Domino's and Pizza Hut deals available?
Domino's deal runs until Sunday, Nov. 16. Pizza Hut’s '6 7 Menu' is available on November 6-7.
Takeaways
- Domino's and Pizza Hut are offering limited-time deals based on the '67' slang trend.
- '67' is a viral term with a vague meaning, popular among Gen Z and Gen Alpha.
- These deals require online orders and specific promo codes ('67' for Domino's, 'SIXSEVEN' for Pizza Hut).
Discussion
Do you think this trend will last? Let us know! Share this article with others who need to stay ahead of this trend!
Sources
Disclaimer
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