How can I get the BOGO deal?
Show up at any participating Chipotle location with a tattoo (real, temporary, or drawn-on) between 3-4 p.m. local time on Friday, June 13th.
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Food / Restaurant News
Chipotle Celebrates Friday the 13th with Tattoo BOGO Deal
Chipotle is celebrating Friday the 13th by offering a Buy-One-Get-One (BOGO) deal to customers who show up 'tatted like a Chipotle bag'. They are also releasing a limited-edition collection of temporary tattoos inspired by the brand's iconi...
Key Insights
- Chipotle is offering a BOGO deal on Friday, June 13th from 3-4 p.m. local time for customers with tattoos (permanent, temporary, or drawn-on).
- 13 select Chipotle locations will be giving out temporary flash tattoo sheets with in-restaurant orders during the BOGO window, while supplies last.
- The temporary tattoo designs feature elements like real ingredients, the black fork, and the "Chipotle is my life" slogan.
- The promotion draws inspiration from a viral meme comparing tattoos to the artwork on Chipotle’s takeout bags.
- Chipotle Rewards members can try a free side of Adobo Ranch on June 17th if they enroll by June 16th.
In-Depth Analysis
Chipotle's Friday the 13th promotion taps into the popularity of tattoo culture and viral internet trends. The 'tatted like a Chipotle bag' meme, referencing the unique designs on their takeout bags, has resonated with fans, inspiring this playful campaign.
The BOGO offer is valid for anyone with a tattoo – permanent, temporary, or even drawn on – making it accessible to a wide audience. The flash tattoo giveaway at select locations adds an element of exclusivity and encourages in-store visits. Locations include: Atlanta, Austin, Chicago, Columbus, Denver, La Jolla, Las Vegas, Los Angeles, Miami, New York, Portland, Philadelphia, San Francisco, and Scottsdale. This campaign is part of Chipotle's history of fan-inspired creations, such as the 'Car Napkin Holder' and the 'Extra Fork Collection.'
Chipotle is also launching a new Adobo Ranch dip, available at all U.S. and Canada locations starting June 17th. Chipotle Rewards members get a free side of Adobo Ranch on launch day if they enroll by June 16th.
FAQ
Where can I get the temporary flash tattoos?
13 select Chipotle restaurants will be giving them out with in-restaurant orders during the BOGO window, while supplies last.
What is the Adobo Ranch?
A new dip with a smoky, spicy twist on ranch, made with adobo pepper, sour cream, and herbs and spices.
Takeaways
- If you have a tattoo, head to Chipotle on Friday the 13th between 3-4 p.m. for a BOGO entrée.
- Check the list of participating locations to potentially snag a free temporary tattoo sheet with your order.
- Chipotle Rewards members should sign up by June 16th to try the new Adobo Ranch dip for free on June 17th.
- This promotion highlights Chipotle’s engagement with internet culture and its fans.
Discussion
Do you think this trend will last? Let us know! Share this article with others who need to stay ahead of this trend!
Sources
CHIPOTLE TO HELP FANS BECOME "TATTED LIKE A CHIPOTLE BAG" WITH NEW TEMPORARY FLASH TATTOOS AND BOGO OFFER ON FRIDAY, JUNE 13 - Jun 11, 2025
Are you 'tatted like a Chipotle bag'? If so, you can score a BOGO deal on Friday the 13th
Chipotle Celebrates Friday the 13th with Free Tattoos and BOGO Burritos
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