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Food / Restaurant News

Red Lobster Unveils New Fall Menu Items and "SpendLESS Shrimp" Deal

Red Lobster is introducing a new "SpendLESS Shrimp" deal and fall-themed cocktails, while also adding Seafood Boils to its permanent menu. This comes after the chain filed for bankruptcy earlier in 2024, partly due to the financial strain o...

Red Lobster plays on infamous 'endless shrimp' deal with new promotion
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Red Lobster Unveils New Fall Menu Items and "SpendLESS Shrimp" Deal Image via USA Today

Key Insights

  • Red Lobster launches a limited-time "SpendLESS Shrimp" deal featuring Garlic Shrimp Scampi, Shrimp Linguini Alfredo, and Popcorn Shrimp for $15.99.
  • The seafood chain is adding Seafood Boils to its permanent menu, offering Mariner’s Boil and Sailor’s Boil options with various seasoning choices.
  • Fall-inspired cocktails, including Caramel Dream, Apple Harvest Punch, and Gold Rush, are available for a limited time.
  • The "SpendLESS Shrimp" deal is a response to the financial losses incurred by the previous "endless shrimp" promotion, which contributed to the company's bankruptcy filing.

In-Depth Analysis

Red Lobster’s new "SpendLESS Shrimp" deal marks a shift from the unlimited promotions that previously burdened the company. The $15.99 deal includes three shrimp flavors on one plate, a more controlled offering than the endless shrimp, which once offered nonstop shrimp for $20. This change reflects the company’s effort to manage costs while still attracting customers with value-driven options.

The addition of Seafood Boils to the permanent menu provides customers with more diverse choices. The Mariner’s Boil features Maine lobster tail, shrimp, snow crab legs, corn, and potatoes, while the Sailor’s Boil includes shrimp, smoked sausage, corn, and potatoes. Customers can customize their boil with roasted garlic butter, Cajun butter, or Old Bay seasoning.

The fall-inspired cocktails aim to enhance the dining experience with seasonal flavors. The Caramel Dream combines Absolut Vodka, butterscotch, caramel, and cream, garnished with a sea salt chocolate caramel. The Apple Harvest Punch mixes Captain Morgan Spiced Rum, cranberry, lemon, and apple juice, topped with an apple slice and cinnamon stick. The Gold Rush blends Maker’s Mark Bourbon, honey, and sparkling gold shimmer, garnished with fresh mint.

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FAQ

What is included in the "SpendLESS Shrimp" deal?

The "SpendLESS Shrimp" deal includes Garlic Shrimp Scampi, Shrimp Linguini Alfredo, and Popcorn Shrimp on one plate for $15.99.

What are the options for Seafood Boils?

The Seafood Boils include Mariner’s Boil (Maine lobster tail, shrimp, snow crab legs, corn, and potatoes) and Sailor’s Boil (shrimp, smoked sausage, corn, and potatoes), with a choice of roasted garlic butter, Cajun butter, or Old Bay seasoning.

What fall-inspired cocktails are available?

The fall cocktails include Caramel Dream, Apple Harvest Punch, and Gold Rush.

Takeaways

  • Red Lobster is offering a new, more sustainable shrimp deal called "SpendLESS Shrimp."
  • Seafood Boils are now a permanent menu item with customizable seasoning options.
  • Limited-time fall cocktails are available to complement the seafood dishes.
  • These changes reflect Red Lobster's efforts to recover financially and offer appealing menu options.

Discussion

What do you think of Red Lobster’s new menu items and "SpendLESS Shrimp" deal? Will these changes bring you back to dine at Red Lobster? Share this article with others who need to stay ahead of this trend!

Sources

Disclaimer

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