In-Depth Analysis
LG's partnership with Xbox brings a console-like experience to smart TVs, mirroring Microsoft's strategy to expand Xbox to multiple devices. This initiative allows users to stream games directly to their TVs using a wireless controller, providing a convenient and accessible gaming experience.
The Xbox app is integrated into the LG gaming portal on the latest 2025 LG TVs and can be downloaded from the LG app store on older models. To utilize the app, users need a Bluetooth-enabled controller and an Xbox Game Pass Ultimate subscription.
Samsung previously launched its Xbox TV app in 2022, expanding it to older models a year later. LG's integration marks another step in making cloud gaming more mainstream.
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