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Gear / Guitar Picks

BlueChip Guitar Picks: Why John Mayer and Billy Strings Pay $35

While most guitarists might balk at the idea of spending $35 on a single pick, BlueChip picks have gained a dedicated following among top musicians like John Mayer and Billy Strings. These picks, made from aerospace-grade material, have dis...

Why John Mayer and Billy Strings Use These $35 Guitar Picks
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BlueChip Guitar Picks: Why John Mayer and Billy Strings Pay $35 Image via WSJ

Key Insights

  • BlueChip picks are made from a high-tech, aerospace-grade material known for its heat and wear resistance.
  • John Mayer and Billy Strings endorse BlueChip picks, citing their superior performance, although Mayer acknowledges the high cost.
  • BlueChip picks emerged during the 2008 financial crisis as a way for a machine shop to stay afloat.
  • The company's success has led to increased prices for other boutique picks, but BlueChip aims to maintain its $35 price point.
  • BlueChip picks offer a sustainable alternative to tortoiseshell picks, which were traditionally made from endangered sea turtles.

In-Depth Analysis

BlueChip picks were created by Matthew Goins, owner of a Knoxville, Tennessee machine shop, during the 2008 financial crisis. Faced with economic hardship, Goins sought ways to generate revenue, leading him to experiment with aerospace-grade materials. These materials, known for their heat and wear resistance, proved ideal for guitar picks.

Prior to BlueChip, tortoiseshell picks were the industry standard. However, due to the endangered status of hawksbill turtles, a sustainable alternative was needed. BlueChip picks filled this void, offering a high-performance option without harming wildlife.

The company has invested in improving production processes to reduce waste and maintain its $35 price point. Despite the high cost, many guitarists find the investment worthwhile, citing improved tone, grip, and durability. The picks come in various styles, including flat picks, thumb picks, and finger picks.

While some competitors have attempted to replicate BlueChip's success, the company remains a leader in the high-end pick market. As Jason Verlinde of Fretboard Journal notes, spending $35 on a pick might seem "bonkers" to most guitarists, but it's a bargain compared to the cost of other high-end musical accessories, like violin bows.

**How to Prepare:**

  • **Research:** Explore different types of guitar picks and materials to find the best fit for your playing style.
  • **Consider the Investment:** Determine whether the benefits of a high-end pick justify the cost.

**Who This Affects Most:**

  • Professional guitarists seeking optimal performance and tone.
  • Guitarists looking for a sustainable alternative to tortoiseshell picks.

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FAQ

What are BlueChip picks made of?

BlueChip picks are made from a high-tech, aerospace-grade material known for its heat and wear resistance.

Why are BlueChip picks so expensive?

The high cost is attributed to the expensive materials and precision manufacturing processes involved.

Are BlueChip picks a sustainable alternative to tortoiseshell picks?

Yes, BlueChip picks offer a sustainable alternative, as they are not made from endangered sea turtles.

Takeaways

  • BlueChip picks are a premium guitar accessory favored by professional musicians.
  • They offer a sustainable alternative to traditional tortoiseshell picks.
  • The high cost may be justified by improved performance and durability.

Discussion

Do you think the price of BlueChip picks is justified by their quality and performance? Let us know in the comments!

Share this article with others who need to stay ahead of this trend!

Sources

Disclaimer

This article was compiled by Yanuki using publicly available data and trending information. The content may summarize or reference third-party sources that have not been independently verified. While we aim to provide timely and accurate insights, the information presented may be incomplete or outdated.

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Always do your own research (DYOR) before making any decisions based on the information presented.