Why are BlueChip picks so expensive?
They are made from aerospace-grade material known for its high heat and wear resistance, and production costs are high.
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Gear / Picks
BlueChip Guitar Picks: Why John Mayer and Billy Strings Swear By Them
While most guitarists wouldn't dream of spending $35 on a single pick, BlueChip picks have become the gold standard for high-end players. Made from aerospace-grade material, these picks have won over big names like John Mayer and Billy Stri...
Key Insights
- BlueChip picks are made from a high-tech material originally used in aerospace, offering high heat and wear resistance.
- John Mayer and Billy Strings are fans, though Mayer jokes he can't fully endorse them due to the price.
- The company was founded during the 2008 financial crisis when the owner of a machine shop sought ways to make payroll.
- BlueChip's success has led other companies to increase prices for boutique plectrums.
In-Depth Analysis
BlueChip picks emerged from a Knoxville, Tennessee machine shop during the 2008 financial crisis. Owner Matthew Goins needed to find ways to keep his business afloat, leading him to experiment with aerospace-grade material. This material, known for its heat and wear resistance, became the foundation for BlueChip picks.
Before BlueChip, tortoiseshell picks were the standard, but the turtle became endangered in 1982, necessitating a sustainable alternative. BlueChip picks filled this void, offering superior performance and durability.
Production was initially slow and costly, with a small slice of the material costing over $5,000. However, the company has since improved its processes to reduce waste and increase productivity. BlueChip offers a variety of picks, including flat picks, thumb picks, and finger picks.
BlueChip's rise has also influenced the broader market, with other companies increasing prices for their own specialized picks. Despite the high price, BlueChip maintains that its picks are priced according to material and production costs, though inflation could impact the price tag.
FAQ
Who uses BlueChip picks?
Notable musicians like John Mayer, Billy Strings, and Steve Martin are fans.
Takeaways
- BlueChip picks represent a premium option for guitarists seeking enhanced performance and durability.
- The picks' origin story highlights the potential for innovation in unexpected places.
- While expensive, BlueChip picks have become a status symbol and a favorite among top guitarists.
Discussion
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Sources
Disclaimer
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