What is the 'Bases Flex' campaign?
It's a campaign by Bonds that celebrates showing up as your 'real self,' with Elle Macpherson as the face.
Health / Women's Health
Elle Macpherson, famously nicknamed 'The Body,' is turning heads as she celebrates her 62nd birthday. The supermodel is the new face of Bonds' 'Bases Flex' underwear campaign in Australia, marking the occasion with an unfiltered lingerie ph...
Elle Macpherson's recent lingerie photoshoot for Bonds not only celebrates her 62nd birthday but also reinforces her message of self-acceptance and wellness. Macpherson, who rose to fame in the 1980s and earned the nickname 'The Body' for her record five Sports Illustrated Swimsuit issue covers, continues to inspire. The campaign images showcase her in a kiwi green lacy underwear set with minimal makeup, promoting the idea of embracing one's real self. Her partnership with Bonds and the 'Let’s Talk About Flex' campaign align with her personal philosophy of prioritizing inner health and overall well-being. Macpherson's approach to beauty focuses on protecting her energy and making choices that resonate with her personally, emphasizing the connection between mind, body, and spirit. This involves cutting back on caffeine, eating earlier in the day, and prioritizing wellness in all aspects of her life.
It's a campaign by Bonds that celebrates showing up as your 'real self,' with Elle Macpherson as the face.
She focuses on inner health, including decreasing caffeine intake, eating earlier, and prioritizing overall wellness.
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